In this week’s episode, Design & Marketing Specialists Casey and Emily sit down to discuss one of the most important concepts in marketing: “Know, Like, and Trust”. Learn more about how you can build a better connection with your audience through authentic visuals and brand personality. If you’re looking to bring some life into your brand’s content, this is a quick crash course in how to show authenticity in your digital presence.

To learn more about photography with K Marketing Co, visit kmarketingco.com/photography-services

0:00 Introduction

1:14 What is Know, Like, and Trust?

2:59 Why is Authenticity so Important in Marketing?

3:53 The Difference Between Real Photos and Stock Photos

5:21 Cost-Effective Recommendations for Real Imagery

6:46 Maintaining Boundaries with Your Audience

8:50 Should You Use AI Images for Your Brand?

10:30 Tips for Capturing Authenticity

11:30 Building a Connection with Your Audience

12:21 Main Takeaways on Know Like and Trust