It wasn’t all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor.

TOPICS DISCUSSED IN THIS EPISODE:

* Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost

* I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward

* What my whiskey habits have to do with building your know, like, and trust factor

* Adding stats to your communication as a way to build trust

* Drawing a line as your new baseline for product/service quality

* Remembering we inspire others all the time

QUOTABLES:

“Finding a way to enchant your clients with how you describe things makes you memorable and that’s ALWAYS important.” – @britneygardnerClick To Tweet

“We’re not talking about putting out a good product, that’s the baseline. The minimum.” – @britneygardnerClick To Tweet

“How are you setting yourself apart so well that your clients (and sometimes not even clients yet!) turn into evangelists?” – @britneygardnerClick To Tweet

“You’d be surprised who’s looking at you for inspiration.” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* The Westgate menu

* Adding Delight Into Your Business #117

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

TO BUILD YOUR BRAND: