Summary

David Osborne reflects on the theme of 'people do business with people they know, like, and trust.' He breaks down the concept into three main points: being known, being liked, and being trusted. Each point is further divided into subtopics, providing actionable insights for the listener. The episode covers the importance of networking, building relationships, and delivering consistent quality to establish trust. David emphasizes the significance of authenticity, transparency, and maintaining a positive attitude in business relationships.

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Takeaways

• The importance of being known, liked, and trusted in business relationships
• Actionable strategies for building trust and credibility in professional relationships
• The role of authenticity, transparency, and a positive attitude in business interactions

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