Today we discuss the importance of knowing your competition.

There are things that we can learn from our competition that may even help to better understand ourselves and our offerings, IF you're paying attention and listening to what others out there in the marketplace are doing and what the market is saying.

- Identify who your competitors are

But ultimately... you have a job to do, so don't get too fixated on what others are doing that it distracts you from your primary pursuits.

Enjoy the show!