Social media changed the communication landscape more drastically in the digital era than any other medium. With the very sudden evolution of communication power from; a one-way brand story, to a two-way discussion between brands and consumers, to brands having to listen and adapt to what consumers want. So now the question to marketers is; how do you measure digital effectiveness?

In this episode, Dr. James Piecowye and Paul Kelly discuss how the surge of digital content has changed the way we need to look at measurement. 

Social creators are constantly adapting to the needs of their audiences. In doing so, they are successfully amassing large and loyal followings, of which they can capitalise on with willing brands. In this episode, Dr. James Piecowye and Paul Kelly discuss the reluctance of brands to follow suit.

Welcome to 'Know your audience' in this minicast, each episode is only ten minutes. We dissect the concept of audience-first and what it means to be truly audience first. Your hosts, Dr James Piecowye and Paul Kelly, take you on a short, impactful journey into the world of audience-first marketing and how to think better about who it is you're talking with.