Since we're halfway through the year, I thought it would be a good time to assess all things numbers so this is a rebroadcast of the first episode in our Know Your Numbers series. My own Operations Manager, Merilee Wright, and I team up to help you learn the numbers in your business so that you can develop a proper business growth strategy. In this first part, we’re starting with all things Project Profitability. We break down exactly how you can calculate your own project profitability, define terms, discuss the ever-existing topic of sharing your discounts, and how you can compare your projects to determine which are more profitable for your business.   Listen to the rest of the series! Know your Numbers | Part 2 What it costs to run your business with Merilee Wright   Know Your Numbers | Part 3 How to Forecast for your business with Merilee Wright   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about my systems building course. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Know your numbers - Part 1: Project Profitability [Rebroadcast]

I’m Rebecca Hay and I have built a successful interior design business by trial and error, podcasts, online courses and books.  Over the last decade I have grown from an insecure student to having career false starts and now I’ve finally landed where I want to be.  Throughout my journey I’ve become deeply passionate about business and helping other entrepreneurs and career minded women. Each week I’ll share tangible takeaways from my own experience and the experiences of other badass women to help you build your confidence and change your business.

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In this episode I speak with Alex Back about his innovative new platform, couch.com, and why he decided he wanted to solve a problem for customers and retailers by matching them with the couch of their dreams. Alex and I get design geeky and go down a few rabbit holes as we discuss fabric pilling and cleaning, the educational resource library he's created and why building a curated list will assist at multiple levels for our design clients. He shares a few terrific ideas beyond trade discounts to maximize profits and some practical tips for a proactive approach when clients balk at not being able to test products before purchase. Finally, he speaks my language as he discusses his ethos about the power in partnerships and transparency. If you’re looking for another perspective on furniture buying and all that it entails, this episode is for you! Follow Alex Back on couch.com   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

218. Getting clients to trust your design choices

Let’s dive into the age old question that troubles every interior designer from the very beginning of their business journey: how do I accurately estimate project costs? In this episode, I provide 3 key ways to help you with this common issue so that you don’t make the same mistakes I used to. Follow the thoughtful internal exercises I share to prepare your client for the financial commitment. Remember, doing the real research to get real numbers will provide you and your clients with a more accurate and lucrative, project estimate.   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

217. My top 3 strategies for Estimating Project Costs

Get out a notebook because this episode is overflowing with knowledge and actionable advice from an SEO and website designer expert - Robyn White. Robyn shares her expertise as she dives into the art and science of Search Engine Optimization to help designers stop chasing and start attracting their ideal clientele. She defines and demystifies many behind the website scenes elements and shares how to use keyword phrases, indexing and strategic marketing tools so your interior design site can work smarter to build up its relevance and prominence. Robyn describes the reasoning behind a slow and steady presence build-up and her thoughts about blogging to create "a cloud of expertise" have my mind whirring. She prioritizes consistency and quality over quantity and has an incredibly useful nugget of wisdom you do not want to miss out on. Follow Robyn White on her website and on Instagram     Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

216. Using SEO as a strategic marketing tool

Tough Love Rebecca is making an appearance in this shorty to give you permission, motivation, and a kick in the butt to get out from behind your desk and in front of some people. In this episode, I emphasize the importance of personal connections and intentional networking in building a thriving interior design business. I share my own methodology for getting out of my comfort zone, how I organize and fit in networking in my life, and why it is so vital for the success of my business. While virtual connections are valuable, don't overlook the power of face-to-face interactions.   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

215. Attracting clients in the right neighbourhood

In this treat of an episode, I sat down with the spectacular and talented Toronto Designer, Allison Willson to talk about all of the things - life, career changes, aesthetic, pricing and more! Allison shares why she finally decided to go out on her own and start her design firm after working 11 years at Sarah Richardson Design. She explores how she'd describe her distinctive style and how saying NO to some things can be the right move for your business, your livelihood and for your clients. She talks about balancing projects and staying within your capacity, her experience managing a team and her thought process behind her pricing model. She also dives into why she listens to her gut and the green flags she looks for when speaking with potential clients. We learn about her thoughts on magazine spreads, what they do and and don’t do for her business, and her love/hate relationship with Instagram! Finally, don’t miss her incredibly poignant nugget of wisdom that has truly stayed with me since our conversation!   Learn more about Allison Willson on her website and on Instagram   Download our Free Resources ➡️ Pre-qualify your clients with my Discovery Call Script ➡️ Stay confident from beginning to end with my Consultation Checklist    ➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue   Looking to elevate your business? Learn more about our courses ➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course ➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners. ➡️Want to be the first to know when the next episode drops? Don't forget to SUBSCRIBE to the Resilient by Design Podcast wherever you listen to podcasts!

Know your numbers - Part 1: Project Profitability [Rebroadcast]

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