<p>The second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.</p>

The second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.

Know Your Subscribers: Why is That Important?

All of us are clueless at one time or another.

Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. 

It's also for those who feel like they've still got something to learn.

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All of us are clueless at one time or another. Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It's also for those who feel like they've still got something to learn.

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Know Your Subscribers: Why is That Important?

Know Your Subscribers: Why is That Important?