Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.

One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!

Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.

This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.

One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.

Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.

Your email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.

These last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.

Search engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.

YouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.