Clues for the Clueless Email Marketer

It's important that you get feedback from your subscribers. This can come in the form of polls and surveys or by paying attention to your data. Listen and find out what we mean.

A Call To Action (CTA) is one of the most important elements of your email marketing campaigns. CTAs are what gets subscribers from your email to your website or landing page. That's where the conversions happen. Listen to find out what makes a great CTA and how you can write them.

It's not just what you write. It's also how you write. Tone is the voice you hear when reading your emails.

As important as the words on the screen is the design of your emails. Listen and learn what you can focus on for improvement, testing design elements and creating a layout that works for you.

We've said it many times on the podcast: the only thing you can sell in your emails is a click. If the content of your email isn't good, you're never going to get the click-throughs you need to land conversions. Here are tips on creating better email content.

Your subject line is an email's first impression. It's the first Call To Action that leads them towards conversion. This episode has some tips to write better subject lines.

With the right message, at the right moment, to the right person, you can achieve a lot with email marketing. Enter special occasion emails. Whether it's a holiday campaign, birthday message or any other moment that lets you partake in the zeitgeist, special occasion emails help you to capitalize on a moment.

A customer testimonial can go a long way towards offering social proof to the merit of your goods and services and help reduce any anxiety or friction a subscriber has about becoming a customer. In this episode, we tell you why it works and how to get customer testimonials if you don't have them already.

Getting feedback from your subscribers can be invaluable to your business. Sending polls and surveys via email is a great way to get it.

These emails can help you to onboard new customers and to build trust in your brand. They also help to deliver value to your subscribers. If your products or services might be difficult to explain or include a learning curve, product education emails can help ease the path for your new customers and subscribers.