Clues for the Clueless Email Marketer

All email marketing campaigns should deliver some sort of value, but there are some specifically tailored to do just that. Whether it's with a lead magnet such as an eBook or checklist or a gift card or another freebie, do something to engage your subscribers and create value for them in their inbox.

Newsletters are probably the most familiar form of email marketing to businesses. They're a great way to keep in touch with your subscribers and stay top of mind.

Nobody likes feeling marketed to. Sending follow-up emails based on subscriber engagement with your website and emails allows you to create a more personalized experience for your subscribers that will make them feel seen.

Promo emails are probably what you think of when you think about email marketing. In this episode, we discuss the importance of making all promos customer-focused and use them to tell your subscribers how you're going to solve problems for them.

This is the one email every single business should be sending their subscribers. No matter how small your list or how new your business is, sending a warm welcome to your subscribers is a good idea.

You can only sell a click in an email. That's it. So, the content of your emails needs to be good enough to get them to that next step where the sale can happen. That's why it's so important to create better content.

Email marketing probably isn't the only business tool or app that you're using. Chances are, you put quite a few to use for your business. Did you know it's possible to make them all work together to make them all more powerful? It is, thanks to integrations. 

You can remove the guessing games from your email marketing with A/B Testing. Know how your subscribers are likely to react to your emails. The answer to almost everything in marketing is "it depends." That is unless you've done A/B Testing.

If you were launching a new version of a product, wouldn't it be nice to be able to promote it to all the people who had previously shown interest in that product? Well, with Targeted Emailing, you can follow-up with any segment of subscribers based on what links they have clicked on. They're telling you what they're interested in. Listen!

You only want to be sending to the people who want to hear from you. If you have a chunk of subscribers who aren't opening your emails, it's time to do something about it. Use targeted emailing to easily identify and segment that group and then try a re-engagement campaign.