Clues for the Clueless Email Marketer

A click on a link in an email is like an upvote on Reddit. It signals that the reader likes that type of content. Use that data to segment your subscribers based on the content they're interested in.

Knowing the types of subscriptions you're offering is a good way to segment the content you're sending to your subscribers. After all, if you've spent the past four weeks sending content to your weekly subscribers, they're going to roll their eyes when they get the same exact content in your monthly newsletter.

You can sort your followers based on the pages they are visiting on your website. You know exactly what their interests are because it's where they're spending time on your site. Then you can send targeted follow-ups based on their interests.

Your subscribers are literally telling you what they're interested in when they make a purchase. Use that information to send them more targeted, relevant content. Do that by segmenting your lists by purchase history.

You don't have to worry if you didn't begin your list segmentation at the signup process. It's also pretty simple to do your segmentation based on your subscribers' interests. Pay attention to what content creates engagement and group subscribers based on their specific interests.

Your sales team will probably use different verbiage if they're talking to an intern rather than a company's CEO. Similarly, you may want to send different email marketing messages to different people within a company. Speak to them in their language.

If your business caters to multiple industries, you probably want your email marketing to do the same thing. That's why it's helpful to segment your list by industry, and you can ask that question directly on your signup form.

Another easy way to group the subscribers on your list is by location. If your business has multiple locations or you cater to individuals across the globe, you may want to send each group content relevant to them. That keeps everyone happy!

We begin discussing the various ways you can segment your lists with the ways you can use gender to your favor. We also talk about the potential reasons not to use gender as a segmentation factor. You can be the judge.

Part of getting to know your subscribers is not treating them all as if they're the same person. That's where segmentation comes into play. Discover the ways you can sort your subscribers into groups that will let you send targeted, relevant content to each segment.