Clues for the Clueless Email Marketer

Location! Location! Location! We talked about the importance of timing last episode, but one factor in that timing is where on the page a signup form is located. Do you want your form above-the-fold, in the side bar or the footer? Listen to find out.

We've been talking about all the various touch points you should cover when attempting to grow your list. In this episode, we start to talk about how timing factors into your list growth.

We made our interns listen to the first nine episodes on growing a list and then told them to ask us any questions that came up. After all, they're the resident Clueless Email Marketers in our office.

It's important to remember every possible touch point when looking to grow your email list. You might not think of print ads as an opportunity to do that, but you'd be incorrect. With QR codes, SMS or simply putting a URL, you can grow your list with this offline opportunity.

This episode continues our conversation on the off-line options for growing your email list with a look at events. Business events and expos give us an opportunity to interact with all sorts of current and potential customers. Use that to build your list.

We're still focusing on the various touch points for growing your list. We continue looking at off-line options by discussing opportunities to grow your list in-store.

As we continue our conversation around growing a list, we take it offline for this episode and discuss using the phone to add subscribers. You've already got potential subscribers on the phone, why not take a moment and ask them to join your list?

Email marketing and social media aren't an either/or situation. You should always be using both and that includes efforts to grow your list. Listen to this episode to find out how you can use social media to attract new subscribers.

We continue our conversation about growing an email list by looking at some of the other places to consider putting a signup form on your website. Know the highest trafficked pages on your site, so you're not missing opportunities to grow your list.

Your blog is one of the best SEO tools for your business. It's going to drive traffic to your site. Keep those site visitors coming back by converting them into subscribers.