Clues for the Clueless Email Marketer

The second goal for any email marketer should be to get to know their subscribers. It's important to know, so you can ensure you're delivering relevant content of value to those subscribers.

This is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber.

Another important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to!

In addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.

The last of the exit-intent popup signup forms that we discuss is one for receiving feedback. If you ask a site visitor for feedback on their experience on your website, you may find out why they didn't decide to make a purchase. It will make your customers feel valued as well.

Sometimes, consumers don't know what they don't know. They may have come to your site without knowing what they should be looking for, found something similar, but not exactly what they wanted. So, they give up and click to exit your site. Enter the Related Products Exit-Intent Popup Signup Form.

We continue talking about the different types of exit-intent pop-up forms by discussing the shopping cart. If someone places an item in your eCommerce shopping cart but doesn't make a purchase, you can catch them on the way out with a popup signup form. Then you can follow-up afterward to convince them to complete their purchase.

Last episode we talked about the exit-intent signup form. There are a few different approaches you can take with that strategy. This episode discusses using them to offer freebies, discounts and special offers.

If a visitor leaves your website without subscribing to your list, they may be gone for good. Don't let that happen! Catch them on their way out the door with an exit-intent signup form. Learn how in this episode.

In this episode, we talk about the times you'll want to use a popup signup form or a standard embeddable one. We discuss the advantages and disadvantages of each. Learn when to employ each of them to grow your list.