Clues for the Clueless Email Marketer

Wouldn't it be great if, with a few clicks of a mouse, you could easily identify and segment your most loyal subscribers? Well, you can and it's super simple. Find out how and what you can do with that segment in this episode.

There are tools that make it easy for you to hit your email marketing bullseye. Targeted Emailing is one of those tools that helps you manage your list and identify specific segments with a few clicks of the mouse.

Marketing automation isn't only about sending emails. You can even automate list segmentation. Listen and learn about this under-utilized marketing automation tactic.

You can create a tailored user experience that feels one-to-one with your subscribers with the help of marketing automation. Opening an email, clicking on a link, visiting a specific page on your website and more can trigger automated follow-ups that are targeted and relevant to that subscribers.

There is a way to save time and do better email marketing and people still hesitate to do it. Isn't that crazy? Listen and find out how simple it is to accomplish.

Verifying an email list is a way to make your good list great. It lets you remove any addresses that may be problematic, even for things such as typos. It will help you maintain great email deliverability as well.

When it comes to your email list, it's a matter of quality and not quantity. Size doesn't matter. Listen to us as we make our case for saying goodbye to inactive subscribers.

It's 5x more costly to attract new customers than it is to bring back old ones. That's why a re-engagement strategy for your inactive subscribers is an important tactic. 

When it comes to your email list, it's a matter of quality and not quantity. To achieve that, you need to perform some list maintenance. Learn all about what it means to clean your email list.

It's a good idea to let your subscribers manage the communications they receive from you. Especially when they're about to otherwise unsubscribe. That's what a preference center does. You can let them choose how often they hear from you and even the type of content they receive.