<p>In addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.</p>

In addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.

Writing Compelling Copy to Grow a List: Voice

All of us are clueless at one time or another.

Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. 

It’s also for those who feel like they’ve still got something to learn.

Business

All of us are clueless at one time or another. Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It’s also for those who feel like they’ve still got something to learn.

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Writing Compelling Copy to Grow a List: Voice

Writing Compelling Copy to Grow a List: Voice