<p>Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.</p>

Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.

Understand Your Reports: Click-Through Rate

All of us are clueless at one time or another.

Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. 

It's also for those who feel like they've still got something to learn.

Business

All of us are clueless at one time or another. Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing. It's also for those who feel like they've still got something to learn.

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Understand Your Reports: Click-Through Rate

Understand Your Reports: Click-Through Rate