Parthi sits down with Shachar Orren from EX.CO about the marketing "branding problem" and the importance of tying marketing efforts to revenue.
 
Check out EX.CO: https://ex.co/Check out Letterdrop: https://letterdrop.com

Parthi sits down with Shachar Orren from EX.CO about the marketing "branding problem" and the importance of tying marketing efforts to revenue. Check out EX.CO: https://ex.co/Check out Letterdrop: https://letterdrop.com

Knowing How Marketing Feeds Into Revenue with Shachar Orren

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound.

Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Business

Marketing

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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Knowing How Marketing Feeds Into Revenue with Shachar Orren

Knowing How Marketing Feeds Into Revenue with Shachar Orren