Check out the full writeup here.

Topics discussed in this episode:

Going to where your customers already are

• Supercast has a philosophy to not try and take listeners away from the platforms they are familiar with. They are able to cut down the number of steps for fans to support their favorite podcast enabling Supercast to have an advantage in keeping folks around due to the inherent value of being easy to get to.

Making cancellation reasons easily accessible to the team.

• At Supercast, they feed all reasons for cancellation into one slack channel. This way as Jason says, he can check in periodically to determine if there is a trend or just bad luck.

Understanding the customer journey

• Not all cancellations are due to a bad impression. For business models like podcasting, there is an extent to customer satisfaction. The reason they may be discontinuing your service is because customers have used it to the outcome that they were expecting.

This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.