<p>When is it acceptable to say 'no' to a customer's request?  Michael Martin and Chris Zizza discuss what can sometimes be a delicate but necessary part of doing business, not only to protect the customer but to protect yourself from bad outcomes.</p>

When is it acceptable to say 'no' to a customer's request? Michael Martin and Chris Zizza discuss what can sometimes be a delicate but necessary part of doing business, not only to protect the customer but to protect yourself from bad outcomes.

<p>When is it acceptable to say 'no' to a customer's request?&nbsp; Michael Martin and Chris Zizza discuss what can sometimes be a delicate but necessary part of doing business, not only to protect the customer but to protect yourself from bad outcomes.</p>

Knowing When to Say 'No' - Is There A Time to Turn Away Business?

The NWFA's "Real Answers" podcast series features NWFA President & CEO, Michael Martin and Chris Zizza, founder of C&R Flooring, Inc., and past Chairman of the Board of the NWFA.

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The NWFA's "Real Answers" podcast series features NWFA President &amp; CEO, Michael Martin and Chris Zizza, founder of C&amp;R Flooring, Inc., and past Chairman of the Board of the NWFA.

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Knowing When to Say 'No' - Is There A Time to Turn Away Business?

Knowing When to Say 'No' - Is There A Time to Turn Away Business?

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