Personal Branding matters now, more than ever, in today’s competitive job market. If you are a true warrior, competition doesn’t scare you it makes you better… and that is what we shall be discussing in this episode of The Personal Branding Podcast with Olive Gachara.

 

Just like you would do for any company or business, it is important to do a Personal Brand Competitive Analysis that will help you understand not only who your competitors are, but also what you are competing for. Remember, one of the most critical steps in the Personal Branding Process is understanding your strengths / attributes / unique selling points so that you can maximise on these to stand out – head and shoulders – above your competition.

 

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