This ‘Bonus Episode’ of The Personal Branding Podcast is a simple refresher / reminder on what Personal Branding is all about, why it’s important for you to be intentional about Your Personal Brand and what you can do to start Your Personal Branding Journey!

If this is the first time you are coming across this podcast, worry not, this is a great place to start, after which you can circle back to all our previous episodes.

Whether you're an entrepreneur, creative, or career climber, this podcast empowers you to own your story and unleash your potential. ✨ Listen, Subscribe and Ignite Your Brand!

In the words of Marianne Williamson,

“Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond measure.

It is our light, not our darkness that most frightens us.

We ask ourselves,

“Who am I to be brilliant, gorgeous, talented, fabulous?”

Actually, who are you not to be? You are a child of God.

Your playing small does not serve the world.

There's nothing enlightened about shrinking

so that other people won't feel insecure around you.

We are all meant to shine, as children do.

We were born to make manifest the glory of God

that is within us.

It's not just in some of us; it's in everyone.

And as we let our own light shine, we unconsciously

give other people permission to do the same.

As we're liberated from our own fear,

our presence automatically liberates others.”

Happy New Year Lovely People!!!

The champagne's popped, the confetti's settled, and we're staring down the fresh canvas of 2024. But before we jump in headfirst, scribbling resolutions that'll fade faster than last year's fireworks, let's hold on a sec.

This isn’t your average New Year's pep talk. This, my friends, is the finale of Season 1 of The Personal Branding Podcast with me, Olive Gachara, and we're not going out with a whimper, oh no. We're leaving you with a bang in the form of your very own 2024 Personal Brand Strategy!

Forget flimsy resolutions; we're crafting plans. Powerful, strategic plans that'll turn your personal brand from a flickering candle to a supernova.

Because what's better than a wish in the dark? A roadmap to make it reality. And what's better than a roadmap? One infused with laser-sharp strategy to illuminate your path and leave the competition in the dust.

So buckle up, brand warriors. Today, we're taking control. We're ditching the guesswork and building a brand that resonates, attracts, and ignites.

Let's make 2024 the year your brand owns its story, commands attention, and takes the world by storm.

#newyear

#personalbranding

#newyearnewbrand

#thepersonalbrandingpodcast

#personalbrandingwitholivegachara

#olivegachara #podcast

The reputation of 1,000 years can be destroyed by the conduct of one hour. In this episode of The Personal Branding Podcast with Olive Gachara, we discuss the importance of Reputation Management in the Personal Branding Process. Personal Branding is in your control, while Reputation Management is about perception and is out of your control.

We unpack the difference between proactive and reactive reputation management. Discuss how to build a lasting credible Personal Brand and touch on crisis management with a focus on how to manage a situation where your Personal Brand’s Reputation is on the line.

Ultimately, remember to be more concerned about character than reputation. Character is what you are, reputation is what people think you are.

#PersonalBranding

#ReputationManagement

#ThePersonalBrandingPodacst

#PersonalBrandingWithOliveGachara

Personal Branding matters now, more than ever, in today’s competitive job market. If you are a true warrior, competition doesn’t scare you it makes you better… and that is what we shall be discussing in this episode of The Personal Branding Podcast with Olive Gachara.

 

Just like you would do for any company or business, it is important to do a Personal Brand Competitive Analysis that will help you understand not only who your competitors are, but also what you are competing for. Remember, one of the most critical steps in the Personal Branding Process is understanding your strengths / attributes / unique selling points so that you can maximise on these to stand out – head and shoulders – above your competition.

 

#PersonalBranding

#ThePersonalBrandingPodcast

#PersonalBrandingWithOliveGachara

Your brand is the single most important investment you can make in your business / career. It is said that “the amount of money you make is always going to be in direct relation to the need for what you do, your ability to do it, and the difficulty there is in replacing you.”

At the end of the day, we would all like to make money from the things we are passionate about, and in this episode of The Personal Branding Podcast with Olive Gachara, we talk about how you can Monetize your Personal Brand.

Whether you are employed, run a business, or are a soloprenuer traversing this gig economy, there’s lots of different ways you can earn more money or make an additional income by maximising on your Personal Brand Equity.

Enjoy the listen and remember, ‘design your personal brand for people first, and monetization will come later.’

#Monetization

#PersonalBranding

#ThePersonalBrandingPodcast

#PersonalBrandingWithOliveGachara

Balance is not something you find. It’s something you create.

In this Episode of The Personal Branding Podcast, we’re focusing on Work-Life Integration vis a vis Work-Life Balance as you strive to create an Authentic Sustainable Personal Brand.

- We unpack the difference between Your Work Brand and Your Personal Brand, and how you can create areas of congruence between the two.

- Touch on the benefits of Work-Life-Integration in today’s world

- And highlight ways YOU can create an Integrated Work-Life to live a fulfilling and stress-free life.

Don’t be so busy making a life, that you forget to make a living.

#PersonalBranding

#ThePersonalBrandingPodcast

#PersonalBrandingWithOliveGachara

#WorkLifeIntegration #WorkLifeBalance

If you don’t know where you’ve come from, you cannot know where you are going.

The purpose of personal branding is to increase your personal brand equity, and the only way to effectively increase your Brand Equity is by knowing where you stand. In this episode of The Personal Branding Podcast with Olive Gachara, we help you do just that – review your Personal Brand Equity – so that you can have a clear understanding of how you are doing so far.

So, get out a paper and a pen, and let’s get analysing!

#PersonalBranding

#PersonalBrandEquity

#ThePersonalBrandingPodcast

#PersonalBrandingWithOliveGachara

“If you do not give the market a story to talk about… they will create your brand’s story for you”.

Your #PersonalBrand Story is the unique narrative that defines who you are, what you stand for, what you do and why you do what you do.

In Episode 8 of #ThePersonalBrandingPodcast with Olive Gachara, we talk about storytelling in the #PersonalBranding process including:

- The Importance of Storytelling in Business.

- The Components of Your #PersonalBrandStory

- How to Craft a Compelling #PersonalBrandStory and

- Where and How to use Your #PersonalBrandStory

It is important to note that storytelling is the most powerful way to bring brands to life. Everyone has a story; make yours a good one.

#PersonalBrandingWithOliveGachara

Personal Branding is about discovering that thing which makes you special, packaging it, and then communicating to the right people through multiple channels. It is said after all that doing business without advertising is like winking at a girl in the dark; you know what you’re doing, but nobody else does.

In this Episode of #ThePersonalBrandingPodcast with Olive Gachara, we discuss one of the key components of the #PersonalBranding process - #BrandVisibility. We take a deep dive into a variety of online and offline platforms that you can [and should] use to get people to know that you are there.

Remember, your brand is your story unfolding across all touch points;

- Identify who you are and what you stand for.

- Be authentic | stay consistent

- Tell a good story

#PersonalBrandingWithOliveGachara

In this episode of #ThePersonalBrandingPodcast we unpack how your nonverbal communication [body language] impacts your Personal Brand.

Your ability to express and communicate your value is directly related to the nonverbal communications you deploy. You can use your body language to demonstrate consistency with the values you want to promote and be known for.

I personally believe that you can show and feel confident with the right body language. Fake it ‘till you make it? Perhaps FAKE IT ‘TILL YOU BECOME IT!

#ActAsIf

Act as if you're a wealthy man, rich already, and then you'll surely become rich.

Act as if you have unmatched confidence and then people will surely have confidence in you.

Act as if you have unmatched experience and then people will follow your advice.

Act as if you are already a tremendous success, and as sure as I stand here today - you will become successful. [Jordan Belfort, The Wolf of Wallstreet]

Research has shown, that in any form of communication, 70% accounts for what you do while you’re speaking – your body language, 23% accounts for how your look – your image and grooming and only 7% accounts for what you say – i.e., the words that are actually coming out of your mouth. “What you do speaks so loud, that I cannot hear what you say”.

#PersonalBranding

#ThePersonalBrandingPodcast

#PersonalBrandingWithOliveGachara

#Podacst #Episode6