The reputation of 1,000 years can be destroyed by the conduct of one hour. In this episode of The Personal Branding Podcast with Olive Gachara, we discuss the importance of Reputation Management in the Personal Branding Process. Personal Branding is in your control, while Reputation Management is about perception and is out of your control.

We unpack the difference between proactive and reactive reputation management. Discuss how to build a lasting credible Personal Brand and touch on crisis management with a focus on how to manage a situation where your Personal Brand’s Reputation is on the line.

Ultimately, remember to be more concerned about character than reputation. Character is what you are, reputation is what people think you are.

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