Knowing Your Customers: Strategy, Security & Success Online with Ellie Zolghadr

Ellie Zolghadr is the director of product for digital solutions at Mastercard Canada. She is passionate about technology and innovation, and has a knack for storytelling. She comes from a quantitative educational background. 

She started her career in consulting with a pivot to product and innovation, building new products in the digital space in payments, identity solutions, trading, marketplaces, etc. She is also an instructor teaching craft of product management in a global digital school.

“The best approach for any entrepreneur setting up their business in a digital space is to have a very thoughtful and mindful approach for your business - don’t replicate other people’s business.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard, Ellie talks about the challenges that come with doing business online, approaching the digital space in a thoughtful and mindful way and exploring the ways that you can measure your business’ success.