Out of the Fire

Knowing Yourself is Knowing Your Brand with Jenny Reyes


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Jenny Reyes is the strategic brand and marketing consultant at Your Brand Story. Her background and experience in both corporate and entrepreneurial marketing allowed her to help small businesses and entrepreneurs, and offer various brand and marketing solutions that cater to their needs. Jenny has a Kellogg Executive Education in Digital Marketing Strategies and is a certified Knowledge Broker and business coach. She is also an advanced-level certified DISC human behaviorist. In this episode Jenny talks about how our stories can come together to form who we are, and how we can use this knowledge to navigate through difficult times. Jenny also has some great resources available on her website, including journals to help you through tough times. If you're feeling lost or need some inspiration, be sure to check them out!

 

Key Highlights:

 

[00:01 – 13:29] Jenny Reyes Shares How Life Goes Full Circle

  • Your Brand Story is a business that helps entrepreneurs develop a brand around a solid identity.
  • Jenny also took an advanced course in human behavior to help her understand how people absorb information and communicate it.
  • How to present yourself as brand
  • Branding starts with the individual and understanding their own strengths and weaknesses.

 

[13:30 – 31:51] How to Build a Brand That Resonates

  • Creating a unified identity for a company, through brand building.
  • Knowing how to create a strong brand identity based on your personality and building a brand story that inspires
  • How confidence comes from understanding your brand
  • A business always starts with fully understanding the “Why”.
  • Finding your purpose and how to pursue it.

 

[31:28 - 40:09] Closing Segment

  • Taken a step back and reflect on what you want
  • Using Brand Story to integrate your business with your brand
  • Jenny’s Branding tips for living a Good Life

 

 

Want to connect with Jenny? Join their Facebook group, or visit her website at www.yourbrandstory.co

 

Join me and my guests as we illustrate how to walk through the fires of life and come out the other side more resilient, passionate, and stronger than ever before. Connect with us on Facebook, LinkedIn, and Instagram. Become part of the community and join our Group. Want to learn more about me? Visit https://trishafraley.com/trishafraley.

I want to know more about you! Email me at [email protected].

LEAVE A REVIEW + help someone who wants to overcome and walk through their fire by sharing this episode.

 

Tweetable Quotes:

 

“It has everything to do with your life. This is your business, your values, your personality, all of it.” - Jenny Reyes

 

“I know you have a career path and you have some dreams and we're going to work towards that, but you don't do it just because this is what you're told will get you that success”

-Jenny Reyes

 

“It’s an association you can build with people, the values, the vision, everything around it. It’s not just the colors, it’s not just the logo, it’s not just the words, it’s all of it put together.”

-Jenny Reyes

 

 

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Out of the FireBy Trisha Fraley

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