The process of “knowledge creation” has been called “thinking with data,” and the process of “knowledge application” has been called “acting with data.” Understanding the difference between knowledge creation and knowledge discovery and the purposes for which they are being undertaken is critical to understanding how they should be governed as part of an enterprise data strategy.

- JoAnn Stonier, Chief Data Officer at MasterCard
- Martin Abrams, Executive Director and Chief Strategist at The Information Accountability Foundation
- Barbara Lawler, Chief Operating Officer & Sr. Strategist at The Information Accountability Foundation

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