The global buzz around the release of Apple's iPhone 5 highlights the
widespread adoption of mobile devices and, with it, the proliferation of
purpose-built software applications, or apps. Presently, 18% of
Australian businesses offer a mobile app, but in a recent survey more
than half of the participants said they planned to develop one within
the next five years. For companies getting app-happy, it's not just a
case of dishing up what they think will be good for users. Experts
insist that app success depends on ensuring the relevance of the
offering and its functionality. Co-creation is the name of the game. The
activities of banks and media players make them natural-born app
purveyors, but less digitally adept businesses are also benefiting from