In a business relationship – as in any other – small things are often
the most annoying. Smiley faces on emails, wet-fish handshakes and the
clang of the teaspoon on the side of the mug during a meeting may seem
trivial, but they can be extremely irritating for colleagues,
prospective partners and clients. Understanding how to keep behaviour
neutral is key, according to Danielle Di-Masi, a business etiquette
expert who coaches leaders in building the right perceptions for
business success. While direct eye contact is too much in some cultures,
others consider a corporate hug okay. Get it right, she says, because
there's no second chance at making a first impression.