KnowThyBrand

In this episode Hayley shares her experience in transitioning from a good corporate job to her dream freelancing  career. This is not an easy  kind of journey and Hayley shares the fears she had at the start, as well as her biggest motivators. Now an established freelancer, Hayley also shares important insights on how to get started, how to find the first clients, what are the biggest perks of her new career are as well as some of the pitfalls. In the process, the conversation brought us to discuss important topics such as mental health (and mental fitness!), personal branding and the importance of kindness, authenticity and human connections in business.
Find out more out Hayley https://pt.linkedin.com/in/hayley-smith-translator

In this episode Jon, a young, bright, innovative brand expert, walks us through some of the best practices, as well as the perils, of logo design.
From working on the strategy that defines a business visual identity, to the different typologies of logos, Jon  shares incredibly useful and practical insights for start-ups businesses and businesses working on their re-brand.
Find out more about Jon's work on his website: www.cultmethod.com

In this episode Mel tackles a quite untouched and certainly challenging angle of D&I: neuro-diversity.
We speak about some of the hurdles as well as the perks of welcoming and supporting neuro-divers talent.
What can be seen as an obstacle in the end can turn up to be your team's winning strategy!
We are so grateful to Mel for sharing her expertise, you can find out more about her work here:
https://uk.linkedin.com/in/behindthelines
https://www.behindthelines.co.uk/

In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them.
Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them for.
If anything, I hope that these experiences might be useful to help fellow social entrepreneurs avoid finding themselves in my same situation.
Also, as mentioned in the video, do check https://shareimpact.org/ and listen to Kat's podcast, is packed with invaluable advice for social entrepreneurs.

In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you.
Find out more about Kevin and his business here: https://www.boardwalkhq.com/ 

When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram.
Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche.
You can find out more about Emi on her Insta @ emi.fooddelight

In this episode we speak with Susanne, a mum of 3, a wife, a lawyer. Susanne talks about the challenges that women in her field face and she offers some strong takeaways for women in her field: Believe in what you do and do what you believe in! Be always a step ahead and you will conquer the world!
#women #womeninbusiness #rolemodel #equity #equality #diversity

In this episode, we talk with Aude, the accounting head of a very prestigious bank and one of KnowThyBrand's directors. Listen to the candid interview of a successful woman in business, mum, wife, 'organised person', as she talks about the challenges and the opportunities that lay ahead of many other women in her shoes.
There are so many little gems hidden in this chat, from recalling parents' expectations to owning your personal challenges and fortunes, from admiring other successful people to reminding yourself of your own successes, Aude opens up about what it means to her being a woman in business
#women #Personalbranding #Empowering #Womeninleadership #Inclusion #Equity

In this episode we speak with Celine, one of KnowThyBrand's directors and a driving force of our social enterprise.
Celine shares some of the challenges that women face in IT together with some super tips, not necessarily those we are used to hearing in the field.
Enjoy!