We're live from Knoxville, TN! Join us as we sit down with the CEO and Marketing Manager of Yeehaw Brewing Company! We'll discuss what made them choose sports marketing as an avenue for sales and growth and how to get into a sports sponsorship deal.

Jason Pappas, the Sport Management Professor & Experiential Learning Coordinator at FSU joins Paul and Brandon in this episode of Knox Talk. They discuss how to land an internship or job in the world of sports. They dive into:

• How curriculum in the industry has changed over the years
• Best practices for getting jobs
• How to make yourself stand out in the sea of applicants
• and more!

Listen now!

We're kicking off season 7 with a BANG! Brandon and Paul are back on the mic as they discuss baseball sponsorships!

What would you do if you were in charge of the NCAA? What would you change? What would you keep the same? This is the question Paul and Brandon dive into as they discuss how the NCAA would look with them in charge.

Paul and Brandon share there opening day stories and what they've learned along the way.

In this episode, we update you all with new changes in NIL and discuss how the future of NIL and college sports as a whole be affected.

Paul and Brandon discuss digital assets from their beginning, to now. They discuss best practices, top inventory pieces, how to get better results, and more!

In this episode, Paul and Brandon discuss all things ROI in sports sponsorship deals. Topics include:

• What successful ROI in sports looks like
• What every client should ask for to receive ROI
• How will ROI change in the future and what is next

We are once again joined by Kat Jones as we discuss the latest in NIL. Jones even drops some information on MAJOR changes that will change the NIL landscape.

Brandon and Paul sit down to discuss the topic of maximizing large local clients. They discuss topics such as:

• Longevity
• How Geographic Location Matters
• & More!