Knucklehead Podcast

In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow.

The Knucklehead Podcast and MEDEVAC Podcast join forces in this episode to discuss the value of networks and communities. Our hosts, Stephen Colon, Christian Meyers, and David Reid, share their personal experiences in the military and the importance of valuing one's own story of struggle and recovery. They emphasize the power of resilience and the need to take risks and challenge oneself to grow and succeed.

In this episode of the Knucklehead podcast, Stephen talks with Christopher Lochhead. A dyslexic paperboy from Montreal who got thrown out of school at 18, Christopher talks about how he created his own place in this world. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive), and an investor/advisor to over 50 venture-backed startups.

In this edition of the Knucklehead Podcast, Stephen talks with Adam Boyd, Principal at The Northwood Group. A former high school English teacher and football coach, Adam talks about the parallels between football and real-world business, the screw-ups he made in his sales career, and how he now helps owners and sellers expand their businesses.

When it comes to family businesses, there are a lot of different dynamics at play. And when things go wrong, it can be tough to cope with the fallout. Bankruptcy can be a very difficult and stressful time for everyone involved. The impact on mental health is often devastating and can feel like a personal failure.

In today's edition of the Knucklehead Podcast, our guest, Billy Self, talks about the trauma his parents went through when their family business went bankrupt. He also shares the story of his journey to taking over the family business, how he became a serial entrepreneur, and what the most significant turning point in his life and business was. Despite the many failures in his business, Billy realized how faith can make a huge difference in someone else's life and why mentorship is so valuable.

Billy Self is the President of Warehouse-Pro, a project and contractual provider of warehousing, distribution, merchandising, freight management, and specialized logistics services for retail, technology, and various other industry verticals. Its mission is more than shipping and warehousing – it's about giving your business the space it needs to grow and expand into new markets.

Enjoy!

As technology continues to evolve, new platforms for marketing emerge. While some marketing strategies become outdated, others become more relevant than ever. One such strategy is video marketing. When done correctly, video marketing can help businesses to reach a wider audience, build brand awareness, and generate leads and sales.

In today's edition of the Knucklehead Podcast, our guest, Evan Renfroe, talks about how he got into the video and media industry, his biggest failure in his fitness business, and how video marketing can help local businesses gain a competitive edge.

Evan Renfroe is a Storyteller and Videographer at Maximized Media Productions. He helps small businesses grow by utilizing effective media and marketing strategies. Evan believes that marketing is the story we tell to invite others into the experience, and video marketing is the vehicle through which that story is shared. In his view, video marketing has two aspects, one dealing with the business side or strategy and the other with the content side or creative.

Enjoy!

For many people, owning their own business is an appealing proposition. However, the realities of starting and running a successful business can be daunting. But for those with an entrepreneurial spirit, franchising is a much better option. Franchising offers would-be business owners the opportunity to get started with a proven business model and to benefit from the support of a successful franchisor and a larger organization.

In today's edition of the Knucklehead Podcast, our guest, Jon Ostenson, talks about what inspired him to transition from the corporate to the business world, what led him to scale down his business, and how he guides people through the franchise process.

Jon Ostenson is the Founder and CEO of Franbridge Consulting, a premier source of non-food franchise opportunities for entrepreneurs and executives. Jon is a top 1% Franchise Consultant in the US and a frequent contributor to franchising across various outlets and publications. He is a multi-brand franchisee and has great operators leading these ventures along with his business partners. As a result, Jon can commit over 90% of his time to help others achieve their dreams of freedom and wealth generation through business ownership.

Enjoy!

Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients?

In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR). He will share how PR is a great business strategy, his business model, and how technology has changed how PR works.

Mickie Kennedy is the Founder and President of eReleases, a leader in affordable press release writing and distribution services. He developed eReleases in 1998, believing that publicity is not only for the big guys and to give small businesses access to the media and national newswire. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point.

Enjoy!

Working in the film industry can be a very rewarding experience. You get to be a part of the creative process, collaborate with other talented individuals, and see your work come to life on the big screen. However, it's important to keep in mind that the film industry is also a business. There are many moving parts, and things can change very quickly. That is what our guest, Tim Tortora, shares today.

In today's edition of the Knucklehead Podcast, Tim Tortora talks about what attracted him to the entertainment industry, his secret to a successful career, and his fair share of screw-ups.

Tim Tortora is a Hollywood CFO and Movie Producer with 30+ years of experience in finance and physical logistics of filmmaking. His executive experience and drive for innovation motivated him and his team to launch the F3 System™ in Fall 2017. Tim now oversees day-to-day management of the Outsourced CFO service, Full Force Financial, where he and his firm deliver a done-for-you suite of back-end financial processing and forecasting for content creators.

Enjoy!