Get yourself some Gud Gum here: https://gudgum.in
----
Every chewing gum you've ever chewed has plastic in it. Polyethylene. PVC. The same stuff used to make tires and glue.
Mayank Nagori, founder of Gud Gum, figured this out and decided to build an alternative from scratch. No investor. No contract manufacturer willing to work with him. Just a 1BHK, two people, and gums made by hand.
In this conversation, Mayank and I get into what it actually takes to build a product category that doesn't exist yet in India. We talk about how he's trying to turn chewing gum into a habit, why he spent months visiting factories only to walk away empty-handed, what the plastic-free packaging experiment taught him the hard way, and how a brand with barely 3,000 Instagram followers ended up pitching on Shark Tank India.
We also get into his other businesses including Hookie, a made-to-order dehydrated food startup born from his MSc thesis in the UK, and what he's learned about building things you can eventually step away from.
This is a conversation about building slow, staying profitable, and caring about what you're putting into people's mouths.
-----
Topics we cover in this episode:
- Why the Indian chewing gum market is tiny, and why that's actually an opportunity
- Building a habit from zero: the caffeinated gum, the dental gum, and why use cases matter
- The contract manufacturing search that went nowhere
- How Gud Gum landed on Shark Tank India with almost no social following
- Why offline still beats Instagram ads for them
- Revenue split, gross margins, repeat rates and the real numbers
- Running multiple businesses without losing focus on the main one
- How to automate a business and actually trust people to run it
----
🎙️ Guest:
Mayank Nagori, Founder of Gud Gum
📸 Instagram: https://www.instagram.com/nagorio/
LinkedIn: https://www.linkedin.com/in/mayank-b-nagori-52084491/
▶️ Gud Gum on YouTube: https://www.youtube.com/@GudGum
----
▶️ Watch on YouTube: https://youtu.be/wsKdbJB7zEw
----
📲 FOLLOW
KNBB Instagram: https://www.instagram.com/koinayibaat/
KNBB LinkedIn: https://www.linkedin.com/company/koinayibaat/