Being good at what you do does not automatically make you the person people remember, trust or choose.In this episode of the Koined Insights Podcast, personal branding strategist, the “PR Chick” Naomi Garrick explains how to position yourself so that your name creates opportunities—even in a crowded market.We covered topics such as:• Why your audience cannot be everybody• How to communicate your value beyond your job title• What makes someone the obvious choice• The difference between branding, marketing and public relations• Why people are already forming opinions about you online• How to manage your reputation and digital footprint• Why visibility can backfire when your business lacks the systems to support it• How to use AI as a tool without allowing it to replace your own perspective and expertiseNaomi also shares how she built Garrick Communications, became known as the PR Chick and used relationships, strategic positioning and consistent work to create a 17-year career in public relations and reputation management.Whether you are an entrepreneur, executive, professional or emerging leader, this conversation will help you think more intentionally about what you want to be known for—and why someone should choose you.What do you want your name to be known for? Tell us in the comments.___________________________________________________________FOLLOW US ON SOCIALS:Follow Naomi:Instagram: https://www.instagram.com/theprchick/?hl=en--Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejharris/?hl=en --Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsightspod/?hl=en_______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

Simple sales mistakes can quietly cost your business customers, even when people are already interested in what you're selling.In this episode of Koined Insights, host Shannelle James-Harris sits down with Altonie Thomas, Head of Sales at Digicel Business, to talk about what small businesses often get wrong about sales and how to address them.

From prospecting and qualifying leads to follow-ups, customer relationships, sales pipelines, and win rates, this conversation breaks down how business owners can stop treating sales like an afterthought and start building a process that turns interest into revenue.In this episode:

• Why getting more leads is not enough if your sales process is broken
• The simple sales mistakes that keep customers from buying
• What a sales pipeline is and why small businesses need one
• How to qualify leads before wasting time on the wrong customers
• Why follow-up matters after the first sale
• How to reduce friction in your sales process
• Why customer relationships matter more than just closing the sale
• How business owners can start tracking what is and isn’t working in sales

____________________________________________________________________________FOLLOW US ON SOCIALS:Follow Digicel Business:Instagram: https://www.instagram.com/digicelbusi... --Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejh... LinkedIn:   / shannelle-james-harris  --Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsig...TikTok: https://www.tiktok.com/@koinedinsight...

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[EPISODE LINKS]

DIGICEL BUSINESS:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined

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CDCo HOMESBook a centrally located Kingston stay with CDCo Homes.Click here: https://0jpktn.s.gy/cdco-homes

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KOINED DIGITALWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital _______________________________________

ABOUT THE KOINED INSIGHTS PODCAST

Koined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

Produced by Koined Digital

Jamaica has serious opportunities in manufacturing and exporting our own good and services but many business owners don’t know where to start.In this episode of Koined Insights, host Shannelle James-Harris sits down with Katherine Silvera, President of the Jamaica Manufacturers and Exporters Association, to talk about how Jamaican businesses can move from local products to exportable opportunities.From business continuity and hurricane recovery to JMEA resources, grants, standards, manufacturing support, and the power of Brand Jamaica, this conversation breaks down what entrepreneurs, manufacturers, exporters, and service-based business owners need to know if they want to build more resilient and globally competitive businesses.In this episode:- Why manufacturing and exporting matter for Jamaica’s economy-How small businesses can get started in manufacturing- The role of the JMEA in supporting manufacturers and exporters- Why business continuity matters before disaster strikes- How Hurricane Melissa affected local manufacturers-What Jamaican businesses need to know about grants and support- Why value-added agriculture is a major opportunity for Jamaica- How Brand Jamaica can help local businesses compete globally___________________________________________________________FOLLOW US ON SOCIALS:Follow the JMEA:Instagram: https://www.instagram.com/thejmea_/?hl=en Website: https://jmea.org/ --Follow Shannelle James-Harris:Instagram: / shannellejharris LinkedIn: / shannelle-james-harris --Follow Koined InsightsInstagram: / koinedinsightspod TikTok: / koinedinsightspod _______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

AI is making it easier than ever to create — but does easier mean more effective?In this episode of Koined Insights, host Shannelle James-Harris sits down with Joel Nomdarkham to talk about the real cost of using AI in marketing. From AI-generated designs and generic captions to consumer trust, brand identity, and creative sameness, this conversation challenges business owners, marketers, and creatives to think more carefully about how they use AI.In this episode:- Why AI should assist your marketing, not replace your thinking- The hidden cost of using AI for branding, design, and copy- How businesses lose trust when their marketing feels fake or generic- Why “creative sameness” is becoming a real problem- How AI can help improve systems and efficiency when used properly- Why human insight, cultural context, and originality still matter- How brands can use AI without losing their soul________________________________________________________________________FOLLOW US ON SOCIALS:Follow Joel Nomdarkham: Instagram: https://www.instagram.com/nomdarkham/?hl=enLinkedIn: https://www.linkedin.com/in/joelnomdarkham/--Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejharris/LinkedIn: https://www.linkedin.com/in/shannelle-james-harris/--Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsightspod/TikTok: https://www.tiktok.com/@koinedinsightspod_______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.#KoinedInsights #AIMarketing #BrandStrategy

Can Jamaica build its own version of Amazon? Rory White, founder of 7Krave Marketplace, shares how he’s turning food delivery into a national e-commerce movement — built on faith, vision, and Jamaican pride.In this episode of Koined Insights, Rory White unpacks the story of 7Krave — from solving late-night food cravings to building 7Krave Marketplace, Jamaica’s first true local e-commerce platform. He explains how the platform keeps money in Jamaica, empowers sellers, and creates opportunities for young professionals and entrepreneurs.We dive into:- The origin story of 7Krave and its pivot to Marketplace- Why Jamaica loses millions to Amazon & Shein- How 7Krave Marketplace empowers local sellers and buyers- The role of faith and resilience in building a business- Why visibility and reputation matter for entrepreneurs- Rory’s vision to take Jamaican e-commerce globalIf you’re an entrepreneur, professional, or someone passionate about Jamaica’s digital future, this episode is packed with insights on building with vision, purpose, and strategy.Timestamps:0:00 – The 7Krave vision2:00 – From cravings to company: the 7Krave story7:30 – Followers don’t equal sales11:20 – Building on faith, not hype16:10 – Partnerships & resilience in business26:40 – Why 7Krave Marketplace matters29:00 – Competing with Amazon & Shein34:00 – Empowering local sellers online36:00 – Vision: Jamaica first, global nextFollow & Connect:7Krave: https://www.instagram.com/7krave/Shannelle James-Harris | https://www.instagram.com/shannellejharris/?hl=enKoined Insights | https://www.instagram.com/koinedinsightspod/?hl=en#KoinedInsights #7Krave #7KraveMarketplace #Entrepreneurship #Jamaica

How do you build strong business partnerships, grow as a young professional, and achieve real professional development in your 20s? Rashid Hall shares lessons on sponsorships, entrepreneurship, digital visibility, and brand growth in this episode of Koined Insights.From managing $50M+ sponsorship contracts at UEFA to reshaping brand partnerships and business development in Jamaica, Rashid Hall brings a wealth of experience to young entrepreneurs and professionals. In this conversation, he explains why followers ≠ value when building partnerships, how to position yourself for sponsorship opportunities, and why your reputation and digital visibility are essential for career growth.If you’re between 20–35 and want practical career advice, entrepreneurship insights, branding strategies, and professional growth tips, this episode will show you how to stand out. Rashid also shares his journey of resilience — from leaving Jamaica on a scholarship to leading global contracts — and the importance of becoming top 10 in your field by age 25.We dive into:Why professionalism and accountability separate winners in businessThe truth about followers, popularity, and building partnershipsHow to turn sponsorships into long-term partnershipsWhy digital visibility = survival in today’s marketRashid’s personal journey of sacrifice and resilienceAdvice every 25-year-old professional needs to hearWhether you’re an entrepreneur, young professional, or brand builder, this episode is packed with insights to help you grow and succeed in today’s business world.Timestamps:0:00 – Cold Open: $50M lessons from UEFA2:00 – Rashid Hall’s journey to global brands7:30 – Followers ≠ Value in partnerships12:50 – Sacrifice, scholarships & resilience19:40 – Why reputation is everything21:30 – Visibility = survival in business36:10 – Advice to young professionals (be top 10)38:00 – Sponsorship vs Partnership explainedProduced by Koined Digital Studios — https://instagram.com/koineddigital

WORK WITH KOINED DIGITAL:🔗https://portal.dubsado.com/public/form/view/6814c824533bdc003a419d26

FOLLOW:

7Krave: https://www.instagram.com/7krave/Shannelle James-Harris | https://www.instagram.com/shannellejharris/?hl=enKoined Insights | https://www.instagram.com/koinedinsightspod/?hl=enHashtags:#KoinedInsights #RashidHall #BusinessGrowth #Partnerships #ProfessionalDevelopment

What does it take to stay calm while leading through a national crisis? Jamaica’s Minister of Health, Dr. Christopher Tufton, opens up about wellness, stress, leadership, and his personal journey.In this episode of Koined Insights Season 3, Dr. Tufton goes beyond politics to share the man behind the title. From his humble beginnings in Manchester to becoming Jamaica’s Minister of Health, he unpacks lessons on resilience, lifestyle, criticism, and leadership.We dive into:Why 95% of amputations in Jamaica are caused by lifestyle diseasesHow he stayed calm leading the country through COVID-19 without a playbookThe “donkey to market” rule for handling criticismWhy self-care and wellness are more important than hustle cultureHis hope for Jamaica’s futureWhether you’re a young professional, entrepreneur, or leader, this episode is filled with wisdom on health, purpose, and resilience.Chapters:0:00 – 2:00 | Intro2:00 – 7:00 | Who is Christopher Tufton?7:00 – 15:00 | Wellness vs Hustle Culture15:00 – 25:00 | Health = Wealth25:00 – 38:00 | Stress, Self-Care & COVID Lessons38:00 – 48:00 | Handling Criticism & Leadership Principles48:00 – 55:00 | Personal Life & Vulnerability55:00 – 1:00:00 | Advice to Young Jamaicans1:00:00 – 1:02:00 | Closing & Hope for JamaicaProduced by Koined Digital Studios — https://instagram.com/koineddigital WORK WITH KOINED DIGITAL:🔗https://portal.dubsado.com/public/form/view/6814c824533bdc003a419d26 FOLLOW:Dr. Christopher Tufton | https://www.instagram.com/christufton/Shannelle | https://www.instagram.com/shannellejharris/?hl=enKoined Insights | https://www.instagram.com/koinedinsightspod/?hl=en#KoinedInsights #DrTufton #Jamaica #Leadership #Wellness

What does it really take to build a creative agency in Jamaica that competes on an international level?In this episode of Koined Insights, founders Omari & Shannelle pull back the curtain on the highs, lows, and lessons learned building Koined Digital. From the first spark of a vision to working with industry giants, they share real talk on:Why storytelling matters more than just “making it pop”The mindset shifts that took them from freelancers to business ownersThe difference between editing and purpose-driven storytellingThe role of community in building a brand that lastsClient wins that reinforced their whyIf you’re a creative entrepreneur, marketer, or business owner ready to take your content and business to the next level, this conversation is packed with actionable insights and Caribbean realness.📌 Watch this if you’ve ever thought:“I can skip branding and just focus on sales”“My product is so good, it’ll sell itself”“Editing is enough to tell a story”🎥 Subscribe for more episodes with industry leaders, bold creatives, and game-changing entrepreneurs.👍 Like, comment, and share to help more creators discover these conversations.___SPONSORED BY:iPrint Group — Print. Design. Elevate.🔗 https://iprintgroupjamaica.com/📍 22C Old Hope Road, Kingston 5ROK Hotel Kingston — Where Culture Meets Comfort🔗 https://www.hilton.com/en/hotels/kinocup-rok-hotel-kingston/ 📍 2-4 Ocean Boulevard, Kingston____WORK WITH KOINED DIGITAL:🔗 https://portal.dubsado.com/public/form/view/6814c824533bdc003a419d26 _____FOLLOW: Shannelle | https://www.instagram.com/shannellejharris/Omari | https://www.instagram.com/omarijharris/ Koined Insights | https://www.instagram.com/koinedinsightspod/

Are you building a business that’s burning you out instead of setting you free?In this powerful episode, PJ Wright — serial entrepreneur and creative leader — reveals the hidden mindset shifts that turned his failures into fuel and helped him rebuild a business he could actually sustain.Whether you're a freelancer, founder, or full-time creative, this conversation will challenge how you define success, identity, freedom, and growth. PJ holds nothing back — from walking away from a toxic hustle cycle to getting honest about needing help, and learning how to build with intention, not just ambition.🎯 What You’ll Learn in This Episode:• The dangerous myths we believe about hustle and success• Why burnout happens to high achievers• How to stop working in your business and start working on it• What it really means to ask for help — and mean it• Building something sustainable without losing yourself___SPONSORED BY:iPrint Group — Print. Design. Elevate.🔗 https://iprintgroupjamaica.com/📍 22C Old Hope Road, Kingston 5ROK Hotel Kingston — Where Culture Meets Comfort🔗 https://www.hilton.com/en/hotels/kinocup-rok-hotel-kingston/ 📍 2-4 Ocean Boulevard, Kingston____WORK WITH KOINED DIGITAL:🔗 https://portal.dubsado.com/public/form/view/6814c824533bdc003a419d26 _____FOLLOW: PJ Wright | https://www.instagram.com/pjwrightimage/Omari | https://www.instagram.com/omarijharris/ Koined Insights | https://www.instagram.com/koinedinsightspod/

What if the one thing holding back your business or creative career… was the law you didn’t know?In this eye-opening episode, Sean Castle — attorney-at-law and strategist — breaks down the legal blindspots that keep Jamaican entrepreneurs, creatives, and even corporate brands from growing sustainably.From protecting your brand and intellectual property to structuring partnerships the right way, Sean shares the must-know legal truths behind scaling with confidence — and avoiding the mistakes that can cost you everything.Whether you’re an agency owner, a content creator, or an entrepreneur building something from the ground up, this episode is packed with practical legal advice, business growth gems, and mindset shifts that will transform how you think about protection and positioning.🧠 Learn how to:Protect your intellectual property from day oneStructure collaborations and partnerships without regretAvoid legal traps most creatives fall intoGrow your business with clarity, confidence, and legal wisdomThis is the law — without the jargon.This is strategy — with your future in mind.___SPONSORED BY:iPrint Group — Print. Design. Elevate.🔗 https://iprintgroupjamaica.com/📍 22C Old Hope Road, Kingston 5ROK Hotel Kingston — Where Culture Meets Comfort🔗 https://www.hilton.com/en/hotels/kinocup-rok-hotel-kingston/ 📍 2-4 Ocean Boulevard, Kingston____WORK WITH KOINED DIGITAL:🔗 https://portal.dubsado.com/public/form/view/6814c824533bdc003a419d26 _____FOLLOW: Sean | https://www.instagram.com/seanchriscastle/Shannelle | https://www.instagram.com/shannellejharris/Koined Insights | https://www.instagram.com/koinedinsightspod/