Alex Massek is a photographer, director, and founder of Ampersand Media. Has a lot on his plate at all times, running his company, managing a music artist - Isanna, which also happens to be his sister, doing freelance work on the side, painting and keeping his physical and mental health in check. A great friend and a business partner, we spend a lot of time together so it was a pleasure to have one of conversations finally recorded. I am sure it will not be the last.