Stories are always a powerful tool to guide, inspire and communicate what is often intangible. We've found so much value in storytelling throughout the business-building journey. Whether it is sharing the dream or pricing for customers this often subtle art can be the difference between good and great!
(00:00) Introduction
(03:38) What is a Story?
(05:22) What a Story is Not...
(10:17) Our Fave Simple Story examples - Nike, KQ, Mimi ni Member
(17:02) Why do Simple Stories Matter? (4 reasons)
(33:19) Crafting your Simple Story
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