Episode 19: Namjere provedbe
Hello and welcome to “Work and Organizational Psychology with Gerhard Ohrband”, the only psychology podcast in the world in Finnish, with a German accent.
Today we will talk about implementation intentions.
If you read business or self-development books, you will know this already - most probably. If you want to attain a goal, it is best that you write it down, and you specify how to implement it.
Empirical studies by Peter Gollwitzer give the proof for the above statement. Implementation intentions specify how a concrete goal is to be attained. That is, what action we will undertake when, where and how.
A goal is a desired situation in the future. Implementation intentions are subordinated specifications to that goal.
Let me quote you an experiment by Gollwitzer and Brandstatter.
Prior to Christmas break, the participants were requested, to write a report on how they spent Christmas Eve. This report was to be written no later than fourty-eight hours after the event and then sent to the organizers of the experiment, who were supposedly studying how people spend their holidays nowadays.
Half of the participants were instructed to form implementation intentions. They needed to indicate on a questionnaire exactly when and where they intended to write the report during the following fourty-eight hours.
The other half of the participants were not requested to indicate a specific time and place. When participants' reports arrived in the mail after Christmas, three fourths of the participants in the group with implementation intentions had written the reports in the requested time period, whereas only one third of the participants in the control group managed to do so.
Why do implementation intentions work? They allow us to automatize goal-oriented behavior. It is more difficult to make decisions in a suitable moment, than to plan our reactions in advance.
I thank you for listening to this podcast. I wish you a nice day! And, goodbye!