KONTRA podcast

By Adam Ondráček

KONTRA is a disruptive branding studio based in Prague. We talk about trends and hypes in communication, pschology, design, marketing strategy and innovation.... more

· Business

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FAQs about KONTRA podcast:

How many episodes does KONTRA podcast have?

The podcast currently has 36 episodes available.

KONTRA podcast episodes:

May 13, 2020 Voice interface trend in marketing (episode teaser)
Joins us at our online meetup. We will dive in one of the hottest trends: VOICE INTERFACE.
What does that mean for marketing and communication? The voice has become our communication tool once again. Not with people. With machines. The old way of communicating with any computer through typing (and seeing) is gone. Here comes the voice-user-interface. The changes are broad - rise of podcasts, advertising in searches by voice assistants or your brand's tone of voice.
The VOICE INTERFACE was selected as a leading KONTRA trend for year 2020 and our seventh meetup will be dedicated to exploring what are the implications for day-to-day marketing and communication. Our gues is team from upcoming tech startup - Bemmerse. As a marketplace for ASMR sessions, both for creators and patients, they will show us the power of made to measure tone of voice.
We are KONTRA. Disruptive branding studio. Find out more at wearekontra.com
Follow us on Spotify, Apple podcast, Instagram, Medium, LinkedIn or Facebook.
...more
2min
May 13, 2020 Voice interface trend in marketing (part 2)
Joins us at our online meetup. We will dive in one of the hottest trends: VOICE INTERFACE.
What does that mean for marketing and communication? The voice has become our communication tool once again. Not with people. With machines. The old way of communicating with any computer through typing (and seeing) is gone. Here comes the voice-user-interface. The changes are broad - rise of podcasts, advertising in searches by voice assistants or your brand's tone of voice.
The VOICE INTERFACE was selected as a leading KONTRA trend for year 2020 and our seventh meetup will be dedicated to exploring what are the implications for day-to-day marketing and communication. Our gues is team from upcoming tech startup - Bemmerse. As a marketplace for ASMR sessions, both for creators and patients, they will show us the power of made to measure tone of voice.
We are KONTRA. Disruptive branding studio. Find out more at wearekontra.com
Follow us on Spotify, Apple podcast, Instagram, Medium, LinkedIn or Facebook.
...more
31min
May 13, 2020 Voice interface trend in marketing (part 1)
Joins us at our online meetup. We will dive in one of the hottest trends: VOICE INTERFACE.
What does that mean for marketing and communication? The voice has become our communication tool once again. Not with people. With machines. The old way of communicating with any computer through typing (and seeing) is gone. Here comes the voice-user-interface. The changes are broad - rise of podcasts, advertising in searches by voice assistants or your brand's tone of voice.
The VOICE INTERFACE was selected as a leading KONTRA trend for year 2020 and our seventh meetup will be dedicated to exploring what are the implications for day-to-day marketing and communication. Our gues is team from upcoming tech startup - Bemmerse. As a marketplace for ASMR sessions, both for creators and patients, they will show us the power of made to measure tone of voice.
We are KONTRA. Disruptive branding studio. Find out more at wearekontra.com
Follow us on Spotify, Apple podcast, Instagram, Medium, LinkedIn or Facebook.
...more
30min
April 30, 2020 Jak nevytvořit zaměnitelné logo s designérem Honzou Petrmichlem
Pamatujete logo města Náchod za 150 tisíc? Muselo od něj nakonec ustoupit, protože se mu nepodařilo jej registrovat. Překvapivě, když téměř přesně kopírovalo logo globální značky Nespresso: https://bit.ly/2SeIKsM
V soutěži na vizuální identitu na nové logo Luhacovice.cz jsme nevyhráli, náš i vítězný návrh vám ale přinášíme v podcastu s designérem Jan Petrmichl. Jsme totiž zastánci symboliky, oproti trendu. Podívejte se, jaké metody používáme, aby naše návrhy byly nezaměnitelné.
Sledovat Kontra můžete i prostřednictvím pravidelných newsletterů. Stačí se přihlásit: http://eepurl.com/gwv-jn
Kompletní prezentaci našeho návrhu vizuální identity Luhačovic si můžete prohlédnout na webu: https://www.wearekontra.com/luhacovice
...more
22min
April 14, 2020 Not-so-fast-innnovation: human-machine interactions in podcast w/ designer Jan Petrmichl
Jan is a daydreamer, product and 3D designer and a PhD. candidate in industrial design at Czech Technical University. He has profound knowledge of product design, product prototyping and 3D animation. Now he is working on his first product - the VR shoes. Listen to podcast, where we talk about not-so-fast-innovation.

Also listen on Spotify (https://spoti.fi/3aQMRme) and Apple Podcasts (https://apple.co/2xl4Dzc). Don't miss any content by joing our newsletter at wearekontra.com
We are KONTRA. Disruptive branding studio. We create brands for the future.
...more
22min
April 07, 2020 Psychology of vertical and horizontal formats in advertising
Have you ever wondered, what format will prevail in future? Vertical or horizontal? We will look into the history and future of vertical and horizontal imagery trough the lens of art history, psychology and advertising.
Join Adam Ondráček, founder of KONTRA, and his guest psychologist Nikola Frollova in WeWork Prague for morning Guest Chat.
We are KONTRA. Disruptive branding studio. We create brands for the future.
Join the newsletter at www.wearekontra.com
You can also watch the presentation at the event live video here.
...more
29min
March 25, 2020 O nočních sovách: grafická designérka Eva Poštulková
První z našich pravidelných podcastů, ve kterých představíme členy KONTRA. Začínáme grafickou designérkou Evou Poštulkovou. O tom, proč je ráda noční sovou a jak se pracuje na dvě směny. O tom, proč je důležité méně pracovat a investovat svůj čas do toho, co nás dělá šťastnými. O tom, proč je KONTRA společnost zaměřená na štěstí a ne na růst. Poslouchejte jako podcast na Spotify a Apple Podcasts nebo začněte odebírat náš newsletter: www.wearekontra.com
PODCAST VIDEO
Portfolio Evy Poštulkové
...more
21min
November 25, 2019 Attention Economy trends in marketing & advertising
What is the key product of facebook, google, apple or amazon? It is not their services, it is you. Your data. Your attention.

Attention is the new bitcoin. Join us in discussion with Dentsu Aegis marketing director Michal Majnuš and find out about key global social trends which no marketer, communicator or innovator should miss in their strategy. Live from WeWork Prague!
In following decade, the most valuable thing will be your attention. Attention is the new bitcoin. There are existing researches, which proves corellation between the amount of shown advertising in society and overall happiness. How much does every social network or online medium earns off you? What value does your attention have? You would be surprise, how low it may be. No ads is the new premium.
Follow the slides here
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Join our newsletter at wearekontra.com
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KONTRA is a group of people devoted to creating the most engaging brands and delivering real growth through marketing strategies and brand experience. We are folks with skills ranging from strategic planning and brand development through design and animation to psychology and behavioural economy.
The latter is a key to our analysis which we consider as rudimental for strategy and creativity to follow. Anytime we are working on a project for a client, we start with a blank page and ask: what if?
Is that cool for you? Then proceed. If not, better find yourself a regular brand studio. We are a bit different and we like to urge our clients to become so.
...more
1h 10min
November 22, 2019 Trends & hypes (part 2) in discussion with Ondřej Krátký (Liftago) + Alizée Dubois (BNP Paribas)
Introduction to trend marketing and recapitulation of first four KONTRA meetups of 2019. KONTRA brand studio has released its trend forecast on beginning of 2019 with alltogether seven global trends to which marketing, communication and design should hold on.
And why to hold on trends? We in KONTRA believe, that trends are showing us, what matters in society. And when you are able to show, that you understand its topics, than your communication is relevant.
Do you want to find out what is the difference between hype and trend? Which one to follow and which one to forgot? Come and learn from marketer Adam Ondráček, founder of KONTRA. A disruptive branding studio.
On the fifth meetup, we were joined by guests:
Ondřej Krátký, founder and CEO of Liftago
Alizée Dubois, corporate social responsibility manager BNP Paribas
Together with recap, we look closely on these trends:
GREENWASHING
HEARABLES
VISUAL SMOG
FOLLOW THE SLIDES HERE
Find out more about KONTRA disruptive branding studio & subscribe to newsletter at www.wearekontra.com
Facebook LinkedIn Medium
...more
50min
November 18, 2019 Trends & hypes (part 1) in discussion with Ondřej Krátký (Liftago) + Alizée Dubois (BNP Paribas)
Introduction to trend marketing and recapitulation of first four KONTRA meetups of 2019. KONTRA brand studio has released its trend forecast on beginning of 2019 with alltogether seven global trends to which marketing, communication and design should hold on.
And why to hold on trends? We in KONTRA believe, that trends are showing us, what matters in society. And when you are able to show, that you understand its topics, than your communication is relevant.
Do you want to find out what is the difference between hype and trend? Which one to follow and which one to forgot? Come and learn from marketer Adam Ondráček, founder of KONTRA. A disruptive branding studio.
On the fifth meetup, we will be joined by guests:
Ondřej Krátký, founder and CEO of Liftago
Alizée Dubois, corporate social responsibility manager BNP Paribas
Together with recap, we will look closely on these trends:
GREENWASHING
HEARABLES
VISUAL SMOG
FOLLOW THE SLIDES HERE
Find out more & subscribe to newsletter at www.wearekontra.com
Facebook LinkedIn Medium
...more
23min

FAQs about KONTRA podcast:

How many episodes does KONTRA podcast have?

The podcast currently has 36 episodes available.