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Quick question: How do you prefer paying for your online purchases?

Imagine sitting down in a restaurant, the waiter hands you the menu, and you start to look for a delicious dinner. However, the list is 20 pages long, and of course, you can't decide on what you want to eat.

Have you ever tried to cancel your monthly subscription?

Have you ever noticed that people become more attractive to us when they're presented within a group?

Have you ever needed to decide between two options, and you picked the option that was available sooner?

It's not just you. When deciding among two options, we generally tend to favor the more quickly available option.

Have you ever visited a website, wanting to purchase an item, but weren’t able to find the right button?

According to the Von Restorff Effect, a cognitive bias, we often remember elements that stand out from their surroundings. The effect suggests that an item that sticks out in a particular setting is more likely to stand out from the rest.

This episode is all about why and how you can implement scarcity and urgency on your websites and landing pages.

www.heymattia.com

This episode is all about what you can and should test on your websites and landing pages.

This is what you can start testing today:

• Your headline
• copy
• offer
• call to action
• Sub-headlines and bullet points,
• and your images

www.heymattia.com

This episode is all about my three all-time favorite types of social proof.

At the end of this episode, your offer will appear more trustworthy, which will boost your landing page's performance.

– Focusing on the numbers (1:37)
– Inserting Compelling Video Testimonials (2:56)
– Using your customer base to your advantage (5:54)

www.heymattia.com

In this video, I'm going to give you three ways to create a more relevant landing page experience.

An essential element of running a PPC campaign is to make sure you have relevant landing pages that match your ads and, therefore, what your visitors are searching for.

Landing pages are usually the first touching point a potential customer has with your business. Hence, you should create a fantastic first impression and present an excellent experience.

Three elements that you can work on to improve that experience are call-to-action, engagement, and trust signals.

www.heymattia.com