This article is by Woo Ji-won and read by an artificial voice.
Many people in Korea often turn to saju, or fortunetelling, for answers — and luck. Now, for some, that search has led to a seat in a hotel lounge, preferably with a cup of coffee.
A fortune seeker named Lim Seo-hyeon recently visited the five-star Grand Hyatt Seoul hotel in Yongsan District, central Seoul, for that very reason.
"I sat in a lounge with an open view and even stroked a turtle stone statue," Lim, who made the hike up the side of Mount Namsan to the hotel on March 23, told the Korea JoongAng Daily.
She said she went after hearing that the Grand Hyatt is considered a myeongdang, or a lucky spot believed to hold good giun, or energy, and that visiting the place could bring life-changing opportunities, particularly job-related fortunes.
Lim is not alone. Another visitor, a freelancer who asked to remain anonymous, said they made a similar trip.
"I visited the place on March 14," the freelancer said. "I had a cup of coffee there with my sister. I couldn't touch the stone, though, because the area was under construction."
The idea gained momentum as reels and posts circulated online, with users claiming to find good fortune after visiting the Grand Hyatt. One such viral reel by a licensed realtor named Ha Ji-seon racked up more than 20,100 likes and 3.1 million views as of Tuesday. In the clip, she said her recent visit to the hotel, prompted by rumors of its luck-inducing energy, led to four jobs.
"I visited the Hyatt on March 7 and March 8," Ha told Korea JoongAng Daily. "Since my visit, I have experienced positive changes that are hard to believe."
Those changes included tangible business results: brand collaborations now under contract discussions, progress on a sauna brand launch project she is working on and new proposals as an influencer.
The video drew more than 2,430 comments, with some users asking for the exact location of the lucky spots, while others shared similar experiences after visiting hotels known for their good energy. A top comment said she married a man she had met at The Westin Josun Seoul hotel in Jung District, central Seoul, another hotel often said to be considered a myeongdang hotel.
Lim, too, reported positive changes — coincidental or not.
"Just a day after my visit, I received a small casting opportunity related to my aspiring career, along with a direct message inquiring about a video advertisement," Lim said.
Luck, redesigned
The trend reflects a subtle shift in how younger generations engage with belief and luck.
Instead of hoping to find luck at any old fortuneteller, some are proactively chasing it down with visits to spaces believed to enhance their fortunes — a practice tied to feng shui, the traditional Chinese concept that interprets how environments influence energy, well-being and luck.
The growing interest has not gone unnoticed by the hotels.
A Grand Hyatt representative said the hotel has noticed more visitors coming in, drawn by such beliefs.
"We have noticed that many guests visit the hotel believing in its feng shui and the luck associated with it," the source said, adding that the site was actually chosen with those energies in mind.
"Our site was originally selected as a geographically favorable location based on feng shui."
The trend has since expanded far beyond a single hotel. Lists now circulate online, sharing myeongdang hotels across Seoul — each assigned one of the five feng shui elements: wood, fire, earth, metal or water.
According to one widely shared breakdown, Lotte Hotel Seoul and The Shilla Seoul fall under wood; the Four Seasons Hotel Seoul and Park Hyatt Seoul under metal; the Conrad Seoul and Lotte Hotel World under water; and Grand InterContinental Seoul Parnas and The Westin Josun Seoul under earth.
When energies clash
These ideas are also often tied to saju, a traditional Korean system of birth chart analysis, which holds that individuals carry their own elemental energies based on...