This article is by Shin Ha-nee and read by an artificial voice.
For Kat Turner, a Korean American adoptee born in Busan, discovering BTS was not simply a matter of finding a band. It was, she says, a way of rediscovering herself.
Now in her 60s — chic with silver hair and a black Celine shirt — Turner has been a devoted member of the group's global fandom, known as ARMY, since 2020. Her connection runs deeper than mere admiration, however, as it marked a turning point in a lifelong negotiation with identity.
"It took until 2020 and people like BTS for me to see, 'Well, being Korean is a good thing'," she said, her voice catching.
"I didn't know what 'Arirang' meant until BTS named their album this," she added, pointing to the septet's latest full-length release, "Arirang," named after a collection of beloved Korean folk songs.
"So many people are learning more about Korea and Korean culture — but specifically for me, my journey, that ['Arirang'] was my song without knowing."
Turner spoke beside mannequins dressed in the group's stage costumes for its March 21 comeback performance at Seoul's Gwanghwamun Square, now displayed on the second floor of Gallery Noir Songzio. There, Turner grew visibly emotional as she recalled her childhood in the United States, where, she said, being Korean often made her a target for ridicule.
"Growing up in the U.S., you're just being made fun over being Korean," she shared. "And finally, you see examples of, 'Oh my gosh, we can be proud to be Korean.'"
Such realization has since set something in motion.
"So, my journey to learn about Korea and where I was born started in 2020."
ARMY goes silver-purple
Turner is part of a significant contingent within BTS's global fandom that skews older, with some calling themselves "Silver ARMY."
While the fandom remains famously diverse across ethnicity, age and identity, the visibility of older fans has become increasingly difficult to miss. That shift was evident at the group's March 21 comeback event at Gwanghwamun Square, where the crowd extended well beyond the young women who have traditionally dominated K-pop audiences.
Interspersed among them were fans in their 40s, 50s and older — mostly women, but also men — forming a multigenerational audience that was once considered atypical for a K-pop act.
Data backs the trend.
According to data tech company IGAWorks, of the 163,964 individuals who passed through the vicinity of Gwanghwamun Square on the day of "BTS the Comeback Live: Arirang," women in their 40s made up the largest share at 21.8 percent, followed by men in their 40s at 13.3 percent. Women in their 50s made up 12.2 percent, and women in their 30s 12.1 percent.
Compared with other K-pop acts — whose audiences still skew younger — BTS stands out for its unusually broad age range.
Among tickets purchased for boy band Seventeen's April concert, fans in their 20s made up the largest share at 34.6 percent, followed by those in their 30s at 33.7 percent, according to data from NOL Interpark as of Thursday. Fans aged 50 and over accounted for just 1.9 percent.
By contrast, audiences for BTS's upcoming "Arirang" concert in Goyang, Gyeonggi, are far more evenly distributed across age groups. Those in their 40s make up 26.8 percent, those in their 20s 26.4 percent and in their 30s 25.9 percent. Notably, fans aged 50 and above account for 12.9 percent, while those under 20 represent 5.9 percent.
BTS represents culture
What, then, has driven BTS's fandom to extend well beyond the conventional bounds of K-pop?
At its core, fans point to the emotional depth of the group's music and narrative centered on the message of "Love yourself." But BTS's unique position in the global pop landscape has also played a decisive role.
For the Korean diaspora, the group has contributed to redefining representation on a global stage, reshaping what Korean identity looks like in popular culture.
In Korea, the emotional register is different — but no less intense.
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