This article is by Shin Ha-nee and read by an artificial voice.
[GIVE IT A GO]
I knew that BTS's upcoming "Arirang" comeback performance would be anything but small, obviously. But as a Seoulite who passes through Gwanghwamun every week, I've had a few thoughts as I've watched the preparations unfold over the past month.
First: Well, this escalated quickly.
Second: What a time to be an ARMY — and what a place to be one.
And third: Fans flying in for the concert probably need a game plan. A good one because there's just so much to absorb and see in a limited amount of time.
For those who don't know where to start, I spent a day traveling across the city and doing my best to see it through the eyes of a visiting fan, hopping between BTS-related landmarks that have turned the capital into a treasure hunt for ARMY.
Let's gear up: Insa-dong
At the start of the journey, I decided that I needed to gear up — and maybe have some hands-on fun while doing it.
With an ARMY Bomb and a dream, I made my first stop at Insa-dong in Jongno District, central Seoul, a neighborhood known for its traditional clothing boutiques and antique shops.
I left with a handmade norigae, a traditional Korean tassel, attached to my ARMY Bomb, as well as a small piece of wisdom.
"Life is about stories," said Seo Yoon-deok, who manages the modern hanbok (traditional Korean attire) brand Leesle's Insa-dong branch. "A life without stories would be no fun, right?"
She told me this while recommending that I add a cute heart-shaped charm to the silver turtle ornament that I had chosen for my norigae.
A DIY norigae at Leesle consists of three components: a head, a body and a tail. Customers can choose from an assortment of knots, beads and charms to create their own design.
Once the pieces are selected, the real work begins, as you need to sit down with pliers and carefully attach everything through tiny metal rings, which is much easier said than done. Still, the process is fun and requires just enough effort that you're satisfied and proud of yourself for the result, not exhausted.
According to Leesle, there has been a noticeable increase in ARMY customers as they visit the store ahead of the Gwanghwamun performance. Many gravitate toward purple charms — BTS's signature color — such as bell-shaped flowers and butterflies.
I ended up with two tassels: a purple norigae for my ARMY Bomb and another featuring traditional Korean motifs, inspired by the upcoming album "Arirang," which shares the same name as the centuries-old Korean folk song. Together, the two norigae cost about 80,000 won ($53), though a simpler version would typically range between 15,000 and 30,000 won, starting with a basic 5,000 won knotted body.
A reconnaissance: Gwanghwamun
Even if you're not one of the lucky ARMYs who secured a ticket to Saturday's performance, it's still worth visiting Gwanghwamun Square before or after the show.
About a 15-minute walk from Insa-dong, the area surrounding Gwanghwamun and Gyeongbok Palace — Seoul's main royal palace — is where BTS will stage its monumental return.
When I visited the square, it appeared more than ready to greet the world's biggest boy band, even though its comeback was still days away.
Media facades, alongside fan-funded displays for each member, surround the digital advertisement board for the Netflix livestream of the show. At a nearby Kyobo Book Centre branch — this one known for featuring literary quotes on its exterior — a massive banner reads, "Until the story that started with me resonates around the world," accompanied by the red "Arirang" logo.
International fans were already gathered at the spot, filming videos and snapping photos of the displays.
"It's amazing. BTS has such a massive impact," said Selena, a lucky ARMY from Miami who managed to secure a ticket for the show. "I think it's more than the music. You can see the impact they've made on the country and on the world. It's beautiful."
Obviously: HYBE, Yongsan District
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