Let’s be real—most business owners either avoid looking at their numbers because they’re overwhelming OR track everything without actually knowing what to do with the data. That’s why today, we’re cutting through the noise and breaking down exactly what KPIs you need to track, why they matter, and how to use them to make more money. No more shooting in the dark. No more gut-feeling decisions. It’s time to run your business like a CEO.

By the end of this episode, you’ll know:

✅ The exact financial KPIs you should be tracking (revenue ≠ profit)

✅ How to align your business goals to support your personal income goals

✅ The biggest KPI mistakes keeping you stuck (and what to track instead)

✅ How to use KPIs to make confident decisions—NOT just review the past

✅ Why marketing KPIs need to go beyond “likes” and “views”

🔥 In This Episode, We Cover:

00:00 Why KPIs Matter (and Why Most Biz Owners Avoid Them)

00:31 The Hard Truth: You Can’t Scale What You Don’t Track

01:44 Financial KPIs: The Metrics That Actually Move the Needle

03:40 Aligning Your Revenue with Your Personal Income Goals

06:21 Tracking Team & Contractor Payments (Without the Headache)

12:22 Operational KPIs: How to Spot Bottlenecks & Save Time

17:57 Marketing KPIs: What Actually Converts vs. What’s Just Vanity

21:59 Your Next Steps: Grab KPI OR DIE and Start Tracking Like a CEO

✨ Ready to Get Sh*t Done? Tracking your numbers isn’t optional—it’s the difference between spinning your wheels and scaling with confidence.

👉 Join the Get Sh*t Done Club: https://www.kelseymarieknutson.com/getshitdoneclub

📲 Let’s connect on Instagram: https://www.instagram.com/kelseymarieknutson/

📑 Show notes & episode links: https://www.kelseymarieknutson.com/podcasts/the-get-shit-done-podcast

💡 Work with Kelsey: https://www.kelseymarieknutson.com/getshitdoneclub

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