If done correctly, brand marketing can boost the success of your organization’s performance marketing efforts. Educating prospects from the beginning reduces friction in the sales funnel and shortens the time between lead and opportunity. Aligning the work of these two teams, brand marketing and performance marketing, is the smart approach to getting more out of your company’s messaging.

InVia Robotics CMO Kristen Moore joins this episode, bringing over 20 years of experience in marketing within the tech and ecommerce sectors to our conversation on aligning brand and performance marketing. Her important insights include:

• Assembling the right marketing talent for alignment 
• The metrics to show the impact of aligned efforts 
• Specific team actions to align brand and performance messaging 
• And much more

Don’t miss out. Start boosting your efforts today!