Leadership is admired, but rarely understood. In this episode, Christina Khater opens up about the unseen side of being a CEO, the isolation, the weight of responsibility, and the silence that comes with being at the top. From decision-making that affects livelihoods to the quiet moments of doubt no one sees, she explores the emotional reality leaders face, especially women in the Middle East. This is a raw and honest conversation about resilience, vulnerability, and the importance of finding support when the road feels lonely.

Success is often defined by strategy, growth, and performance but what happens when you lead with values instead? In this episode, Christina shares her journey of building KristiesLab with purpose, resilience, and authenticity. From navigating self-doubt and cultural expectations to scaling a business while remaining human, this episode reframes entrepreneurship, not as a race for profit, but as a commitment to impact. It’s a conversation for leaders who believe growth and heart can coexist.

In this episode of Kristie’s Talk, we delve into neuromarketing, the innovative field where neuroscience meets marketing. Learn how understanding subconscious consumer responses is transforming the way businesses connect with their audiences. From enhancing campaigns to predicting preferences, neuromarketing offers endless possibilities for marketing success. Tune in to explore the future of this cutting-edge approach!

In this episode, Christina Khater uncovers The Lonely Road of Leadership: A CEO’s Truth. She explores the hidden struggles of leadership, loneliness, immense responsibility, and self-doubt, while offering insights on resilience, authenticity, and building a strong support network. A must-listen for leaders seeking connection and purpose.

In this episode of Kristies Talk, host Christina Khater delves into the fascinating world of psychology in marketing. Discover the secrets of persuasion, learn effective marketing tricks, and understand the ethical use of psychology to build lasting customer relationships.

In this episode of Krisies Talk, host Christina Khater delves into the world of guerrilla marketing, a cost-effective alternative to traditional marketing tactics. She highlights the importance of understanding your target audience and brainstorming creative ways to surprise and delight them. Christina provides examples of successful guerrilla marketing campaigns, such as flash mobs and eye-catching street art, and offers tips on how to implement guerrilla marketing strategies on a budget. She emphasizes the importance of respecting your audience and aligning your tactics with your brand image.

In this episode, we explore how embracing diversity and fostering inclusivity is revolutionizing the marketing landscape. Through powerful case studies like Nike's "Dream Crazier" campaign and Coca-Cola's "Share a Coke" initiative, we showcase the transformative impact of authentic representation and meaningful engagement. From Saudi Aramco's "Inclusion is Power" initiative to Expo 2020 Dubai's theme of "Connecting Minds, Creating the Future," organizations in the GCC and Middle East are embracing diversity as a smart business strategy and driving positive change in their communities. Let's remember: inclusivity breeds innovation and authenticity is key. By championing diversity in our marketing efforts, we create a more equitable and empathetic world

In this episode, "Purpose Pulse," Christina Khater explores the dynamic realm of purpose-driven communication. Delving into its transformative power, she uncovers how leading with purpose can revolutionize connections with others.
Purpose-driven communication is more than just brand promotion—it's about standing for something greater, articulating values, igniting emotions, and catalyzing action. 
With this episode, Kristies Talk dissects practical strategies for integrating purpose-driven communication into daily endeavors: authentic storytelling, collaborative campaigns, and transparent communication.

In this episode, Christina highlights the transformative impact of AI on the marketing industry. She delves  into AI's role as a detective, decoding vast data for insights into consumer behavior. Stressing the importance of AI-powered analytics and predictive modeling, she emphasizes personalization as a focal point, moving beyond one-size-fits-all strategies to foster deep connections between brands and consumers. Christina underscores not only the significance of personalization but also the crucial role of authenticity in building lasting relationships. The episode concludes with actionable steps, where she  provides businesses with a pragmatic outlook on how to invest in AI-powered analytics, implement predictive AI modeling, prioritize personalized experiences, and maintain transparency and authenticity.