This week on Connected, Sue and Sacha sit down with Kristen Gower who is Global President at EssenceMediacom. In 2022, Kristen established Mediacom’s dedicated B2B practice building a team that provides end-to-end scaled marketing solutions to a new generation of marketers, leveraging strategic expertise, audience and customer marketing, data orchestration and advanced analytics with an in-depth understanding of each clients’ business needs. As a member of the Global and US EXCO teams, Kristen collaborates with leaders across the globe to drive revenue and client acquisition.