Kristin Zhivago, Mindset Driven Marketing: Understanding the Mindset of Your Customer

BizSoup Podcast Episode 039 with John DeBevoise

Kristin Zhivago has helped hundreds of CEOs and entrepreneurs grow their companies. She is a true market positioning strategist, helping you distinguish yourselves from competitors and making it easy for customers to find you, appreciate you, and buy from you. During her career, Zhivago has helped companies launch and market industry-changing technologies such as computers, spreadsheet technology, email, voicemail, manufacturing systems, computer-aided design, cellular and telephonic systems, medical systems, and chip-based sensing systems, to name a few. She has interviewed thousands of customers and hundreds of partners.

Listen to this information-packed BizSoup Podcast Radio episode with Kristin Zhivago about marketing to the mindset of your customers.

●   How to know what the customer wants and needs.

●   Why you should synergize your sales force and marketing teams into one dynamic force.

●   How to navigate through social media by understanding your product and where customers look for your product.

●   How the simplicity or complexity of your products helps determine your customers’ mindset.

Links Mentioned

Buy her book on : www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/B07DM7L5JD/ref=sr_1_1?dchild=1&keywords=roadmap+to+revenue&qid=1591383994&sr=8-1

Connect with Kristin Zhivago

Website

zhivagopartners.com

Facebook

facebook.com/ZhivagoPartners

Twitter

@kristinzhivago

LinkedIn

linkedin.com/in/kristinzhivago

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