In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Kristyn Peterson, PhD, BCBA, LBA, LSSMBB, behavioral scientist, OBM leader, and Interim Chief Executive Officer & Co-Founder of Zendicoded INC.

Kristyn shares how she found behavior analysis by accident, why she pivoted into organizational behavior management, and what she has learned working at the intersection of behavioral science, process improvement, and software development. The conversation explores burnout in ABA, how better systems can reduce friction at work, what radical transparency looks like in leadership, and why curiosity beats hard selling when building business relationships.

They also discuss psychological safety, cross-functional team alignment, AI in the software space, and how small consultancies can stand out in competitive markets.

This episode is a sharp, practical conversation for leaders in behavioral health, ABA, and beyond who care about building better systems, stronger teams, and more sustainable growth.