Kruze Consulting's Founders and Friends Podcast for Startups

Tye DeGrange of Round Barn Labs (http://www.roundbarnlabs.com/)talks startup growth marketing. Tye takes a data driven approach to marketing. It's all about performance for Round Barn Labs. We talk tactics including the power of Influencer Marketing.

Peggy Chang explains of ActivityHero (https://www.activityhero.com) explains how she came up with the idea of building a one-stop shop website to find and book kids camps and classes. Peggy lived the problem and after a growing frustration, she decided to do something about it and ActivityHero was born. Now parents across the US can easily book and find information on camps and activities for children.

Vincent Turner of Uno Home Loans (https://unohomeloans.com.au) is a Fintech pioneer in Australia & the US. Vincent's latest company, Uno Home Loans, is dramatically simplifying the Australian mortgage process by making it completely digital. The company is growing rapidly and is backed by some of the largest institutions in Australian Finance.

In the podcast we discuss the evolution of Fintech, some of the lessons Vincent learned at his last two companies and how he has applied them to Uno.

Mark MacLeod founded SurePath Capital (http://www.surepathcapital.com/) after serving as Startup CFO for Shopify and Freshbooks. Mark was also a VC at Canada's Real Ventures. Mark started SurePath to help startup founders fundraise more effectively and even help sell their companies.

Mark talks about the metrics a startup needs to raise money, how much money to raise and the difference in fundraising approaches between a Seed & Series A Stage Companies and Later Stage Companies.

Augie Rakow of Orrick (https://www.orrick.com/People/0/B/7/Augie-Rakow) is one of the best startup lawyers in the Valley. He stopped by to share tips how he got into law in the first place, why he loves venture backed startups and his best advice for Founders building their startup dream.

Steve Gillan of Azure Capital Partners (http://www.azurecap.com/steve-gillan/) discusses his firm's strategy of investing in Post Seed Stage Startups. Steve shares what he looks for in startups including metrics like Life Time Value of the Customer and Customer Acquisition Cost. Steve also shares some great stories from his day as an Operating CFO at two successful startups.

Healy Jones of ForUsAll (https://www.forusall.com/) discusses Startup 401k's, including why startups should offer them and how to make them cost effective for employers and employees. ForUsAll is the leading 401k provider for startups and Kruze Consulting is a huge fan.

Josh Reeves of Gusto (https://gusto.com/) shares his vision and people first values. Gusto is the premier payroll system for startups and a huge Kruze Consulting partner. The company has added Insurance Benefits, 401k and Employee Onboarding & Management in recent months and early feedback from the Kruze Consulting client base is excellent.

Haje Jan Kamps of TechCrunch comes by to explain How to Get Your Startup Covered (https://medium.com/@Haje/how-to-get-your-startup-covered-in-the-news-7c7e89c63abf#.cwo4elq1t). Haje also talks about his love of photography and how a simple crowdfunding campaign turned him into an entrepreneur.

Haje can be found on Twitter (https://twitter.com/Haje) and TechCrunch (https://techcrunch.com/author/haje-jan-kamps/).

Matt Ziser of Tobi (http://www.tobi.com/) stopped by to talk about running Operations at a fast growing eCommerce startup. Tobi is an online retailer that compares to Forever 21. The company has successfully bootstrapped into a large eCommerce business. Matt does a great job talking about the challenges and opportunities in eCommerce.