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Book Marketing Mentors: Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Want Your Show Reviewed?Go to www.podcastreviewshow.com/reviewme
What We Liked About the ShowDave enjoyed the Emotion Wheel and felt it was something he would look deeper into that topic when the show was over.
Your voice over guy did a nice single call to action.
Solid interview style. Very comfortable.
The questions set him up to give a ton of useful info.
I like the big "subscribe" button on the home page.
The intro tells us exactly who the show is for and what it is about.
I like the category section - easy to binge listen
What We Thought Could Be ImprovedI would prefer you tell me why YOU are excited to have this person on instead of reading his bio.
The show doesn't mention authors, and it would help to tie any strategies back to authors.
Dave felt you repeating what the guest just said was not helpful.
Remove Google Play from you website and add Google Podcasts and Spotify. (maybe make a subscribe page with directions)
While there is an "About" for the podcast, We need a paragraph to answer, "Why should I listen to Susan?"
The call to action would come across better if it came from you.
The WordPress theme you are on is from a company that went out of business. Check out Second Line Themes.
The answers were very technical. Get the guest to tell some stories. Engage. Examples.
Lots of "schedule appointment" buttons. You ask "Need help with book marketing?" Is that the real pain? or is it "get noticed" "sell more books" "become a best seller"?
"Contact" is just "schedule an appointment" again. Maybe e-mail or phone.
Check Out Book Marketing MentorsWebsite: https://www.bookmarketingmentors.com/
Today we look at Paypod the payments and fintech podcast. Here is their description from Apple podcasts:
Welcome to PayPod, a show that explores the fast-changing world of payments and fintech. The show features interviews with leaders and entrepreneurs in the payments and fintech industries.
Each episode, you'll hear an interview directly with a leader of the payments industry. We talk with fintech entrepreneurs, security experts, mobile developers, eCommerce pros, and more...
From credit card processing to bitcoin... from retail point of sale systems to cutting edge digital payments software… merchant accounts. mobile checkout, lending marketplaces, and beyond… we cover it all!
What We Liked About the Show
Once the interview started Scott seemed very relaxed and enjoyed having a conversation with his guest.
While there was some "Bitcoin Rah Rah" it wasn't 100% a pep rally for bitcoin.
Great short introduction that gets right to the point
It was a good discussion about cryptocurrency itself worldwide. You do a good job balancing the discussion of the app with the discussion of the industry overall.
The courage to cover contrarian views was great, and you did a great job of setting up the guest and then getting out of his way as his passion came through.
I liked that you attempted to skip the guest's backstory (even though he admittedly went on some tangents).
The website was clean and does a great job of having a podcast page without distracting from the business.
Things That Might Need Improved
You really need to determine who this show is for and talk specifically to that audience. There may be more than one type of listener, but you really need to embrace one.
Erik thought a bit more on the benefit of the show for the listener. How am I going to benefit?
Leave yourself a little room at the beginning of that before the discussion starts to demonstrate your authority in this space and what you do and how you help people.
Not sure what you could do about this, but an Australian only app cuts out a chunk of the world.
A walk through of the process of the app, what it does, and why I would use it.
A fair amount of jargon. Depending on who the audience is, you might need to explain some of the terms.
The guest had mentioned he had authored a book, and you mentioned you would put a link in the show notes (but didn't).
You did a great job of having a single call to action, but that one call to action wasn't in alignment with your goals. You had stated you wanted more feedback on the topics that interest the audience. If this is the true goal, you need to specify this as your call to action.
Add some more obvious subscribe buttons (instead of links) in the episodes (it is all about the subscribers).
FIND THE PAYPOD THE PAYMENTS AND FINTECH PODCAST
Check out the Paypod podcast at https://www.soarpay.com/podcast/
We reviewed Jayson's podcast The Ankylosing Spondylitis Podcast a year ago and so it was great to catch up with him and see how he and his podcast are doing. You can subsctibe to Jayson's show at https://www.spondypodcast.com/
TIME TABLE
01:33 A Little bit about "the show"
02:29 Jayson Starts His Show
03:24 Getting Feedback
04:28 The Power of the Niche
05:01 New Podcaster Expectations
07:08 Jayson Creates Better Notes
08:08 Jayson Gets Some Press
09:09 Did we give any bad advice?
10:36 Jayson's Newsletter
11:58 Dave Learns He Needs to Promote
12:22 Features and Benefits
13:54 Advertising in a Niche
17:47 Pricing Advertising
19:24 Jasyson is Tracking Growth
22:31 Two Types of Sponsors
26:00 What's Next
27:44 Panel Discussions Tip
29:44 Episode length
32:00 The Connection Power of Podasting
37:19 Big Agencies
Get Your Show Reviewed We help make podcasts better! Get your show reviewed by going to podcastreviewshow.com/reviewme Find Dave at www.schoolofpodcasting.com Find Erik at www.podcasttalentcoach.com This show is part of the Power of Podcasting Network. Changing the world one download at a time.
Today Dave and Erik touch base with Adam from Tactical Breakdown to see how his podcast is doing since the last time we reviewed his show.
Adam niched down to his audience, and really focused on his target audience and realized not everyone is his audience.
Adam has delegated the production work to a company that allows him to focus more on the courses and live events.
He started and launched an online training program, and now does his podcast full time.
Adam had questions about creating an Amazon Flash Briefing (and we explain there is a difference between an Amazon Skill, and an Amazon Flash Briefing).
Adam also has people in his audience and industry to have Adam consult on running their event, and help with their podcast.
Adam updated his intro based on our suggestions and fixed the audio issues he had in the past.
Check out Adam at https://www.thebreakdown.ca/ and check out his monthly roundtable for instructors and SMEs
Listen on Apple, Spotify, Google. at https://www.thebreakdown.ca/
Let Us Help You Improve Your PodcastCome on the Podcast Review Show so we can help you do more of the things that are working, and identify those things that might need to be tweaked. Sign up
You can find Erik at PodcastTalentCoach.com
You can find Dave at SchoolofPodcasting.com
This show is part of the Power of Podcasting Network.
The post Where are They Now? Adam Kinakin From Tactical Breakdown appeared first on Podcast Review Show - Get Your Podcast Reviewed.
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