Krystals Test Show

Krystals Test Show

By Dave JacksonBusinessMarketing
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Krystals Test Show episodes

  • 199: All The Podcasting Updates and Recaps
    A round-up of soooo many things! Podcast Movement recap, including the Fireside Chat partnership, all kinds up updates from Apple Podcasts, Google Podcasts, and Audacity, Glow.FM part of Spotify Open Access partnership program and Facebook starts emailing podcasters to add their shows, acknowledging unexpected consequences and of course stats! Mean and median numbers!
    1 hr 18 min
  • Book Marketing Mentors

    Book Marketing Mentors: Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

    Want Your Show Reviewed?

    Go to www.podcastreviewshow.com/reviewme

    What We Liked About the Show

    Dave enjoyed the Emotion Wheel and felt it was something he would look deeper into that topic when the show was over.

    Your voice over guy did a nice single call to action.

    Solid interview style. Very comfortable.

    The questions set him up to give a ton of useful info.

    I like the big "subscribe" button on the home page.

    The intro tells us exactly who the show is for and what it is about.

    I like the category section - easy to binge listen

    What We Thought Could Be Improved

    I would prefer you tell me why YOU are excited to have this person on instead of reading his bio.

    The show doesn't mention authors, and it would help to tie any strategies back to authors.

    Dave felt you repeating what the guest just said was not helpful.

    Remove Google Play from you website and add Google Podcasts and Spotify. (maybe make a subscribe page with directions)

    While there is an "About" for the podcast, We need a paragraph to answer, "Why should I listen to Susan?"

    The call to action would come across better if it came from you.

    The WordPress theme you are on is from a company that went out of business. Check out Second Line Themes.

    The answers were very technical. Get the guest to tell some stories. Engage. Examples.

    Lots of "schedule appointment" buttons. You ask "Need help with book marketing?" Is that the real pain? or is it "get noticed" "sell more books" "become a best seller"?

    "Contact" is just "schedule an appointment" again. Maybe e-mail or phone.

    Check Out Book Marketing Mentors

    Website: https://www.bookmarketingmentors.com/

    1 hr 32 min
  • PAYPOD​ THE PAYMENTS AND FINTECH PODCAST

    Today we look at Paypod the payments and fintech podcast. Here is their description from Apple podcasts:

    Welcome to PayPod, a show that explores the fast-changing world of payments and fintech. The show features interviews with leaders and entrepreneurs in the payments and fintech industries.

    Each episode, you'll hear an interview directly with a leader of the payments industry. We talk with fintech entrepreneurs, security experts, mobile developers, eCommerce pros, and more...

    From credit card processing to bitcoin... from retail point of sale systems to cutting edge digital payments software… merchant accounts. mobile checkout, lending marketplaces, and beyond… we cover it all!

    What We Liked About the Show

    Once the interview started Scott seemed very relaxed and enjoyed having a conversation with his guest.

    While there was some "Bitcoin Rah Rah" it wasn't 100% a pep rally for bitcoin.

    Great short introduction that gets right to the point

    It was a good discussion about cryptocurrency itself worldwide. You do a good job balancing the discussion of the app with the discussion of the industry overall.

    The courage to cover contrarian views was great, and you did a great job of setting up the guest and then getting out of his way as his passion came through.

    I liked that you attempted to skip the guest's backstory (even though he admittedly went on some tangents).

    The website was clean and does a great job of having a podcast page without distracting from the business.

    Things That Might Need Improved

    You really need to determine who this show is for and talk specifically to that audience. There may be more than one type of listener, but you really need to embrace one.

    Erik thought a bit more on the benefit of the show for the listener. How am I going to benefit?

    Leave yourself a little room at the beginning of that before the discussion starts to demonstrate your authority in this space and what you do and how you help people.

    Not sure what you could do about this, but an Australian only app cuts out a chunk of the world.

    A walk through of the process of the app, what it does, and why I would use it.

    A fair amount of jargon. Depending on who the audience is, you might need to explain some of the terms.

    The guest had mentioned he had authored a book, and you mentioned you would put a link in the show notes (but didn't).

    You did a great job of having a single call to action, but that one call to action wasn't in alignment with your goals. You had stated you wanted more feedback on the topics that interest the audience. If this is the true goal, you need to specify this as your call to action.

    Add some more obvious subscribe buttons (instead of links) in the episodes (it is all about the subscribers).

    FIND THE PAYPOD​ THE PAYMENTS AND FINTECH PODCAST

    Check out the Paypod podcast at https://www.soarpay.com/podcast/

    46 min
  • Where are They Now? The Ankylosing Spondylitis Podcast

    We reviewed Jayson's podcast The Ankylosing Spondylitis Podcast a year ago and so it was great to catch up with him and see how he and his podcast are doing. You can subsctibe to Jayson's show at https://www.spondypodcast.com/

    TIME TABLE

    01:33 A Little bit about "the show"

    02:29 Jayson Starts His Show

    03:24 Getting Feedback

    04:28 The Power of the Niche

    05:01 New Podcaster Expectations

    07:08 Jayson Creates Better Notes

    08:08 Jayson Gets Some Press

    09:09 Did we give any bad advice?

    10:36 Jayson's Newsletter

    11:58 Dave Learns He Needs to Promote

    12:22 Features and Benefits

    13:54 Advertising in a Niche

    17:47 Pricing Advertising

    19:24 Jasyson is Tracking Growth

    22:31 Two Types of Sponsors

    26:00 What's Next

    27:44 Panel Discussions Tip

    29:44 Episode length

    32:00 The Connection Power of Podasting

    37:19 Big Agencies

    Get Your Show Reviewed We help make podcasts better! Get your show reviewed by going to podcastreviewshow.com/reviewme Find Dave at www.schoolofpodcasting.com Find Erik at www.podcasttalentcoach.com This show is part of the Power of Podcasting Network. Changing the world one download at a time.

    41 min
  • Where are They Now? Adam Kinakin From Tactical Breakdown

    Today Dave and Erik touch base with Adam from Tactical Breakdown to see how his podcast is doing since the last time we reviewed his show.

    Adam niched down to his audience, and really focused on his target audience and realized not everyone is his audience.

    Adam has delegated the production work to a company that allows him to focus more on the courses and live events.

    He started and launched an online training program, and now does his podcast full time.

    Adam had questions about creating an Amazon Flash Briefing (and we explain there is a difference between an Amazon Skill, and an Amazon Flash Briefing).

    Adam also has people in his audience and industry to have Adam consult on running their event, and help with their podcast.

    Adam updated his intro based on our suggestions and fixed the audio issues he had in the past.

    Check out Adam at https://www.thebreakdown.ca/ and check out his monthly roundtable for instructors and SMEs

    Listen on Apple, Spotify, Google. at https://www.thebreakdown.ca/

    Let Us Help You Improve Your Podcast

    Come on the Podcast Review Show so we can help you do more of the things that are working, and identify those things that might need to be tweaked. Sign up

    You can find Erik at PodcastTalentCoach.com

    You can find Dave at SchoolofPodcasting.com

    This show is part of the Power of Podcasting Network.

    The post Where are They Now? Adam Kinakin From Tactical Breakdown appeared first on Podcast Review Show - Get Your Podcast Reviewed.

    49 min

About Krystals Test Show

From the publisher's feed

Podcast consultants Dave Jackson and Content Coach Erik K Johnson listen to your content and tell you what you're doing right, and what you might want to tweak. Its like sitting in on a podcast…