KSM PODCAST - Growing Business Online with Kristina

Personal brand or business brand? Most small businesses need both, but knowing which one to lead with makes it easier for the right clients to find you, trust you, andchoose you.

In this episode of the KSM Podcast: Growing Business Online with Kristina, Kristina breaks down the difference between personal branding and business branding and how each onebuilds trust and credibility online.

Inside this episode:

•       Personal branding vs business branding: what each on focuses on?

•       How to decide which brand to lead with: is the ownerthe product, do you plan to scale, and what do your clients prefer?

•       The 5 essential brand elements for attracting clientsonline: a clear positioning statement, consistent visual identity, defined tone of voice, suitable content style, and a clear offer

•       Common branding mistakes: constantly changing yourlook, copying others, and putting visuals before a clear messageYour simple next step: write a one-sentence positioning statement for your brand.Ready to make your brand clear and visible online? Visit https://kristinasm.com/  to get personalised support with your branding and visibility.

#PersonalVsBusinessBranding  #BrandPositioningStatement  #SmallBusinessBrandingTips  #BrandIdentityForBeginners  #BuildYourOnlineBrand  #KSMPodcast

🎙️ Meet Jean Sheehan on the KSM Podcast

I’m excited to connect with Jean Sheehan— a 6x bestselling author, keynote speaker, Modern Medicine Woman, and founderof Millennium Modality – Medical Intuition.

Known as a “walking, talking MRI,” Jean brings a unique perspective on medical intuition, soul wisdom, ancientteachings, personal transformation, and discovering the gifts within us.

🌍 Her journey has takenher around the world, from sacred sites in Egypt to universities, businesses,cruise ships, and soul-filled gatherings.

In this conversation, we explore Jean’s journey, herwork, and the wisdom she shares with people seeking deeper understanding andpersonal transformation.

✨ Listen to the KSM Podcast on Spotify and discover Jean Sheehan’s story.

🌐 Want to connect with Kristina and learn more about digital marketing, business growth,online visibility, and personal branding?

Visit www.kristinasm.com

🎙️ KSM GrowingBusiness Online Brand
Helping business owners become more visible and grow online.

#JeanSheehan #KSMPodcast #KristinaSM #KSMGrowingBusinessOnline#MedicalIntuition #ModernMedicineWoman #PersonalTransformation #SoulWisdom#OnlineVisibility #DigitalMarketing #BusinessGrowth

How to Get Found on Google When Customers AreSearching for Your Business

Are potential customers searching Google for exactly whatyour business offers—but finding your competitors instead?

In this episode of KSM Podcast – Growing Business Online with Kristina, Kristina explains why having a strongGoogle presence matters and how businesses can improve their online visibility so the right people can find them when they are ready to buy.

Discover practical ways to strengthen your Google presence, increase visibility, and help potential customers find your business instead of your competitors.

🎙️ Listen to KSMPodcast – Growing Business Online with Kristina and start improvingyour online visibility today.

CTA:
👉 Ready to become more visible online?
Visit www.kristinasm.com to learn how KSM Growing Business Online Brand can help you grow your business online.

Dave Collins has an unwavering commitment to excellence, and as BNI’s Chief Operating Officer, he drives transformative initiatives to optimize BNI's offerings and empower its Members and Directors to drive business growth on a global scale.
Before joining BNI in 2023, through the power of networking and embodying the Givers Gain® philosophy, Dave rose through the ranks over a 35-year career to include serving as the Chief Operating Officer of a global real estate franchise.
A former collegiate ice hockey player, he is competitive, fearlessly authentic, and proud of the accomplishments of his teams, both past and future.

Connect with Dave:

LinkedIn:https://www.linkedin.com/in/davecollins3

The KSM Podcast: Growing Business Online with Kristina is designed to empower female and male small business owners on their journey to launch, scale, and grow businesses online.

Learn more about growing your business online and creating a digital marketing plan and strategy.

📲 CONNECT WITH Kristina:
Facebook: https://www.facebook.com/ksmcoaching
Instagram: https://www.instagram.com/kristism7
YouTube: https://www.youtube.com/@KSMPodcastGBOwithKristina

💬 Enjoyed this episode?
Please share the show with another entrepreneur or business owner who could benefit from it.

We would also love to hear your review, thoughts, and feedback about this episode.

Vikas Kumar  Bafna

Lawyer & Cost Accountant |India–Japan Business Consultant

Vikas Bafna is a qualified lawyer and cost accountant in India, with extensive experience advising foreign companies on legal, tax, compliance, corporate, and overseas businessmatters.

A graduate of the University of Madras, Vikas has built significant expertise working with foreignbusinesses, particularly Japanese companies operating in India. Through his work at a law firm in India, he provides comprehensive professional advice covering legal matters, taxation, regulatory compliance, corporate affairs, andcross-border business operations.

Vikas has also been actively involved in M&A transactions involving Japanese companies, givinghim valuable experience in supporting businesses through complex cross-border transactions and corporate matters. Over the course of his career, he has been involved in the legal affairs of more than 80 Japanese companies,developing a strong understanding of the needs and challenges faced by Japanese businesses entering or operating in the Indian market.

Since July 2015, Vikas has been a member of the Global Japan Group, where he has worked towardstrengthening business relationships between India and Japan. As a business consultant, he aims to serve as a bridge between Indian and Japanese businesses, helping companies navigate legal, tax, compliance, and business-related matters while building successful cross-border relationships.

With his combined background in law cost accounting, corporate transactions, and international business, Vikas brings a multidisciplinary perspective to companies seeking to establish, expand, or strengthen their presence in India.

Areas of Expertise

Vikas's professional mission is to help Japanese and other foreign companies successfully navigate the Indian business environment, providing practical guidance and acting as a trustedconnection between businesses in India and Japan.

Connect with Vikas

https://jp.linkedin.com/in/vikas-kumar-bafna

Connect with Kristina for the disovery session call via :

https://kristinasm.com/

Can better sleep help you become more productive, focused, and successful in business?

Beatrice Petitdemange is a sleep and nervous system coach who supports entrepreneurs and professionals struggling with sleep difficulties. Rather than relying on techniques, she focuses on regulating the nervous system. Her approach is based on Stephen Porges's polyvagal theory and Gabor Maté's Compassionate Inquiry, complemented by her HeartMath certification in heart coherence and her Pleine Confiance certification from Ludovic Leroux. Additionally, she is a chromopuncture therapist. Beatrice believes that sleep cannot be forced; it naturally returns when the body regains a sense of safety.

Beatrice shares her perspective as a Sleep Coach and discusses why improving your sleep can support your energy, concentration, productivity, and overall wellbeing.

🎙️ Connect with Beatrice Petitdemange:
Website: https://programs.petit-de-mange.com/
Facebook: https://www.facebook.com/profile.php?id=61585275092528
Instagram: https://www.instagram.com/beatrice_petitdemange/

The KSM Podcast: Growing Business Online with Kristina is designed to empower female and male small business owners on their journey to launch, scale, and grow businesses online.

Learn more about growing your business online and creating a digital marketing plan and strategy:

Facebook: https://www.facebook.com/ksmcoaching/
Instagram: https://www.instagram.com/kristism7
YouTube: https://www.youtube.com/@KSMPodcastGBOwithKristina

💬 Enjoyed this episode?
Please share the show with another entrepreneur or business owner who could benefit from it. We would also love to hear your review, thoughts, and feedback about this episode.

#SleepCoach #SleepHealth #BetterSleep #Entrepreneur #Entrepreneurship #SmallBusiness #OnlineBusiness #BusinessGrowth #Productivity #FemaleEntrepreneurs #DigitalMarketing #KSMpodcast #GrowingBusinessOnline #BeatricePetitdemange

Yesenia Reinoso is an award-winning fifteen-yeartransformative bilingual storyteller, content creator, co-author, communications practitioner, and entrepreneur.

In June 2021, she founded Y Communicate and currently serves as Founder and Principal. Mastering an approximatefifteen-year career in corporate communications, Yesenia worked in industry sectors across the for-profit and nonprofit sectors. Previous employers include National CineMedia (NCM), TimesSquare Alliance, Nonprofit New York, and GlobalKids. She is also a member of PRSA, a contributor writer, and co-host of the marketing and PR podcasts "Market or Pitch" and “The Communicator.”In November 2024, Yesenia co-authored the book “Educational Luminaries: Triumphing Over SystemicSystems,” which quickly became an Amazon bestseller.

Connect with Yesenia:

https://www.ycommunicate.org

https://www.linkedin.com/in/yesenia-reinoso/

https://www.instagram.com/y.communicate/

 The KSM PODCAST: Growing Business Onlinewith Kristina is designed to empower both female and male small business owners in their journey to launch, scale, and grow businesses online.

To get to know how to Grow Business Online and digital marketing plan strategy, connect with me via:

https://www.facebook.com/ksmcoaching/        

https://www.instagram.com/kristism7

https://www.youtube.com/@KSMPodcastGBOwithKristina

 Please DO share about this show, and we'll share your post.

I would like to know your review and your feedback about this episode.

Melisa Grey is a Leadership Coach and the founder ofPressure-Proof Leadership, a coaching brand dedicated to supporting supervisors and mid-level managers who consistently deliver results while navigating thechallenges of burnout.

Based in Jamaica, Melisa brings over 20 years ofexperience leading high-pressure teams. Her career has given her firsthand insight into what it takes to rise through the ranks, perform at a high level, and manage the often-overlooked isolation that can come with leadership. Thatlived experience forms the foundation of her coaching philosophy and approach.

Through her coaching programs, content, and online platform, Melisa empowers leaders across industries to manage workplace pressure without sacrificing theirwell-being or sense of self. Her core message is simple: pressure is part of the job—suffering through it doesn't have to be.

 Connect with Melisa:

 Personal Website

www.leadwithmelisa.com

LinkedIn

MelisaGrey

Facebook

Melisa Grey

Instagram

LeadWithMelisa

If you want me to look at your specific online presence and tell you exactly what to fix — I do free twenty-minute discovery calls and I will be completely honest with you. No pitch, just useful. And if you are not quite ready for a call, grab my free roadmap for building presence online  —it goes througheverything we covered today in a printable format.

 If you want a personalised roadmap forbuilding your onlinepresence — based on your specific business, your ideal client, and where you are right now — come and book a free discovery call withme at www.kristinasm.com

We will map out your first ninety daystogether.

Book a free call via www.kristinasm.com

 Facebook: https://www.facebook.com/ksmcoaching

Instagram: https://www.instagram.com/kristism7/

YouTube: ⁠https://www.youtube.com/@KSMPodcastGBOwithKristina⁠

Subscribe:  Hit follow/subscribe + turn onnotifications so you never miss an episode.

Share: If this helped you, send it to one business owner who needs it today.

Everyone who has a successful online presence today started from zero. Zero followers,zero reviews, zero website traffic. Including me. And the business owners I work with at KSM Growing Business online Brand  who now have thriving online brands — every single one of them started from absolutely nothing. So if that is where you are right now, this episode is exactly for you.

If you want me to look at your specific online presence and tell you exactly what to fix — I do free twenty-minute discovery calls and I will be completely honest with you. No pitch, just useful. And if you are not quite ready for a call, grab my free roadmap for building presence online  —it goes through everything we covered today in a printable format.

 If you want a personalised roadmap for building your onlinepresence — based on your specific business, your ideal client, and where you are right now — come and book a free discovery call with me at www.kristinasm.com

We will map out your first ninety days together.

Book a free call via www.kristinasm.com

Facebook: https://www.facebook.com/ksmcoaching

 Instagram: https://www.instagram.com/kristism7/YouTube: https://www.youtube.com/@KSMPodcastGBOwithKristina

Free resource: 

Subscribe:  Hit follow/subscribe + turn on notifications so you never miss an episode.

Share: If this helped you, send it to one business owner who needs it today.

Ashleigh Alsadie is the founder of The PromoDonna, an award‑winning lead generation agency specialising in human‑to‑human outreach, cold calling, and appointmentsetting. With more than a decade ofexperience helping businesses convert interest into real sales conversations, Ashleigh has become a trusted voice in the world of authentic communication and business growth. Through herinnovative campaigns and strategy-first approach, she has supported hundreds of organisations across Australia—ranging from professional services to trade, health, and tech—helping them generateconsistent, high‑quality opportunities.Known for her warm approach and ability to make prospecting feel simple, scalable, and even enjoyable, Ashleigh is passionate about empowering businessowners to build confidence, unlock newmarkets, and grow through genuine connection.

 Connect with Ashleigh:

Personal Websitewww.thepromodonna.com

 www.ashleighalsadie.com/

 LinkedIn

https://www.linkedin.com/in/ashleighhoultthepromodonna/

Facebook

https://www.facebook.com/ThePromoDonna

Do you want to promote your business or be a guest speaker on the KSM Podcast GBO with Kristina?

Kristina offers a paid speaker's package for those interested in sharing their expertise.

Reach out to her via:https://kristinasm.com/

Facebook: https://www.facebook.com/ksmcoaching/ 

Instagram: https://www.instagram.com/kristism7/

YouTube: https://www.youtube.com/@KSMPodcastGBOwithKristina

Join the conversation and share yourfeedback and write your review on this episode!