這一集要聊的不是 AI 多厲害，而是你終於可以專心做那些 AI 做不到的事。

曾經我也以為，AI 會取代行銷人。
寫文案、剪影片、跑報表……好像每一件事 AI 都能做。

但現在我反而發現：
AI 不會取代你，而是推你回到真正該專注的地方。

☞ 客戶為什麼猶豫？☞ FABE 架構怎麼才能說進人心？☞ 什麼才是「讓對方願意聽你說話」的說服節奏？

在這一集裡，我想和你聊聊：「AI時代的行銷人，真正應該練的能力是什麼？」

• 直接點這裡開始玩練習系統  https://fabe.thinkwithblack.com/practice/fabe 
• 免費試玩，登入就能玩 
• 包含書中十三章邏輯，搭配 AI 即時回饋 
• 看懂產品不等於說得動人，來試試你的說服力有幾分？

許多內容網站經營者，在 Google 推出「實用內容更新」（Helpful Content Update, HCU）後，流量出現斷崖式下跌，甚至幾乎歸零。即使自認文章資訊紮實、整理詳盡，也依然無力回天——讓創作者不禁困惑：

「我那篇文章明明蠻實用的，為什麼 Google 說它『沒有存在的必要』？」

事實上，Google 對「實用內容」的定義已發生根本性轉變。HCU 清除的不只是「低品質文章」，而是那些缺乏外部存在證明的內容孤島。

—

在本集節目中，我們將深入剖析後 HCU 時代的 SEO 核心變化，帶你理解：

HCU 不是在打擊「寫得不錯」的內容，而是在懲罰「沒有被認可」的內容。它是一種全站級的降權機制，任何一篇無幫助的內容，都可能像錨一樣，拖累整個網站的排名。
Google 不再需要「資訊整理員」，而是想找到有現場經驗、能提供觀點的創作者。

你不是一個人在被打擊。全球大量小型內容創作者流量腰斬，反觀 Reddit、Quora、主流媒體卻能大量曝光。這背後其實是演算法將「品牌熟悉度」與「內容可信度」畫上等號。
即使你的內容更專業、更深入，Google 可能仍預設信任老牌網站。

SEO 已不只是技術問題，而是品牌戰爭。根據最新研究，在 Google AI 摘要中能見度最高的，不是反向連結最多的網站，而是那些被大量提及、在網路世界有實質存在感的品牌。
今天的 SEO，不是「誰連你比較多」，而是「誰在談論你」。

E-E-A-T（經驗、專業、權威、信任）已經不是建議，而是進場門票。
尤其「信任（Trustworthiness）」——是現在內容排名的最高門檻。我們將剖析如何透過：

• 展示真實經驗與個人觀點

• 建立完整的作者簡介

• 獲取高品質外部連結

• 提升透明度與使用者參與
  來提升你網站的 E-E-A-T 得分。

我們會分享一套具體、可行的站內站外策略，包括：

✅ 內容修剪：移除無效、低價值頁面✅ 主題權威建構：用 Topic Clusters 展現你在利基領域的深度✅ 原創經驗內容：結合觀點、數據與敘事，讓 AI 無法取代你✅ 數位公關：爭取媒體曝光、外部提及、自然連結✅ 品牌提及回收：將「未連結提及」轉為 SEO 資產✅ 社群參與與受眾經營：讓你的內容「活在別人的世界裡」

—

SEO 並沒有死，它只是長大了。
現在的贏家，已不是技術最強的人，而是最值得被信任的品牌。加入我們，從「內容生產者」走向「品牌經營者」，
打造一個能跨平台被認可、能抵禦演算法變動的強勢內容品牌。

相關內容 https://vocus.cc/article/68578b91fd89780001dd6f1f

#SEO #HCU #Google更新 #內容行銷 #品牌權威 #EEAT #網站復甦 #信任建立 #內容策略 #數位行銷 #Podcast

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